The term MOM is collectively used for three different strategies: My Macy’s, Inc. (NYSE:M), Omni-Channel and Magic selling strategies. My Macy’s involves groups of 10-15 stores and satisfies the customers with a greater focus on localization. The second key strategy, O in MOM is Omni – channel. The company is trying to provide a great experience to the customers who shop online. The third strategy is Magic selling. This strategy looks to empower and improve store associates through better training.
Nordstrom, Inc. (NYSE:JWN) had purchased the online discount site HauteLook back in 2011. The company is trying to integrate its capabilities so that it can do a better job online. The company is also looking to get more product offerings in its online channel.
It’s also looking for fast expansion of its Rack store as its trying to double that brand over the next 2 to 3 year’s. Nordstrom, Inc. (NYSE:JWN) is planning to enter Canada with approximately 9 – 10 full line stores and 16 – 18 rack stores. Its new fashion reward programs has gotten positive feedback from its customers.
Saks Inc (NYSE:SKS) is trying to expand its online presence and build out its Omni-channel. It has developed better digital marketing plans and it provides more a personalized online shopping experience for its customers. Heavy investments in e-commerce, its existing store count, employees, and Rack brand, makes Saks Inc (NYSE:SKS) a better buy than Macy’s, Inc. (NYSE:M) or Nordstrom, Inc. (NYSE:JWN).
Gayatri Sharma has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned.
The article Investment in E-Commerce Is Working for This Retailer originally appeared on Fool.com.
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