Rosetta Stone Inc (RST): Roumell Asset Management Decreases Its Stake

A recent 13G filing with the US Securities and Exchange Commission showed that Jim Roumell‘s Roumell Asset Management has slightly decreased its stake in Rosetta Stone Inc (NYSE:RST), and currently owns 1.14 million shares, which represent almost 5.2% of the company’s outstanding stock. In its last 13F filing (for the end of 2015) Roumell Asset Management disclosed holding 1.29 million shares of Rosetta Stone (NYSE:RST).

Follow Rosetta Stone Inc (NYSE:RST)

Rosetta Stone provides brain fitness solutions, mainly a variety of language courses, which are used in schools, government organizations and a plethora of business all around the world. Over the past 12 months, the company’s shares have increased by 3.34%. Rosetta Stone (NYSE:RST) recently reported their financial results for the first quarter of 2016, and it has disclosed a loss per share of $0.34 and revenue of $48 million, beating the estimates of $0.16 and %47.1 million, respectively.

According to our database, 11 hedge funds held long positions in Rosetta Stone (NYSE:RST) at the end of December. John W. Rogers’ Ariel Investments disclosed the largest position worth about $27.7 million, and the second biggest position was reported by John H Lewis’ Osmium Partners, valued at $14.2 million. Other hedge funds long the stock were Jim Simons’s Renaissance Technologies, and Bruce Salomon’s Elberon Capital.

Among hedge funds who lost interest in this stock and sold off their positions in Rosetta Stone (NYSE:RST) during the fourth quarter were David Nierenberg’s Nierenberg Investment Management, which dropped about $10.1 million in call options, and Matthew Hulsizer’s fund, PEAK6 Capital Management also dropped its call options, around $0.1 million worth.

You can access the original SEC filing by clicking here.

Ownership Summary Table

Name Sole Voting Power Shared Voting Power Sole Dispositive Power Shared Dispositive Power Aggregate Amount Owned Power Percent of Class
Roumell Asset Management 705,624 422,444 705,624 422,444 1,128,068 Approximately 5.1%
James C. Roumell ( Roumell ) 720,624 422,444 720,624 422,444 1,143,068 Approximately 5.2%

Follow James Christopher Roumell's Roumell Asset Management

Page 1 of 8 – SEC Filing

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C.  20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
Rosetta Stone Inc.
(Name of Issuer)
Common Stock, par value $0.00005 per share
(Title of Class of Securities)
777780107
(CUSIP Number)
May 9, 2016
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
x           Rule 13d-1(b)
o           Rule 13d-1(c)
o           Rule 13d-1(d)
The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act, but shall be subject to all other provisions of the Act (however, see the Notes).

Follow Rosetta Stone Inc (NYSE:RST)

Page 2 of 8 – SEC Filing

1.
Name of Reporting Person.
I.R.S. Identification Nos. of above persons (entities only).
Roumell Asset Management, LLC (“RAM”)
52-2145132
2.
Check the Appropriate Box if a Member of a Group
(a) o
(b) o
3.
SEC Use Only
4.
Citizenship or Place of Organization
Maryland
Number of
Shares
Beneficially
Owned by
Each
Reporting
Person
With:
5.
Sole Voting Power
705,624*
6.
Shared Voting Power
422,444
7.
Sole Dispositive Power
705,624*
8.
Shared Dispositive Power
422,444
9.
Aggregate Amount Beneficially Owned by Each Reporting Person
1,128,068
10.
Check if the Aggregate Amount in Row (9) Excludes Certain Shares
o Not Applicable
11.
Percent of Class Represented by Amount in Row (9)
Approximately 5.1% (based on the 21,919,136 shares of common stock outstanding as of April 29, 2016, as reported on the Issuer’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2016).
12.
Type of Reporting Person
IA
* Represents shares held by the Roumell Opportunistic Value Fund (the “Fund”).   See Item 6 for more information.

Follow Rosetta Stone Inc (NYSE:RST)

Page 3 of 8 – SEC Filing

1.
Name of Reporting Person.
I.R.S. Identification Nos. of above persons (entities only).
James C. Roumell (“Roumell”)
2.
Check the Appropriate Box if a Member of a Group
(c) o
(d) o
3.
SEC Use Only
4.
Citizenship or Place of Organization
U.S.A.
Number of
Shares
Beneficially
Owned by
Each
Reporting
Person
With:
5.
Sole Voting Power
720,624*
6.
Shared Voting Power
422,444**
7.
Sole Dispositive Power
720,624*
8.
Shared Dispositive Power
422,444**
9.
Aggregate Amount Beneficially Owned by Each Reporting Person
1,143,068**
10.
Check if the Aggregate Amount in Row (9) Excludes Certain Shares
o Not Applicable
11.
Percent of Class Represented by Amount in Row (9)
Approximately 5.2% (based on the 21,919,136 shares of common stock outstanding as of April 29, 2016, as reported on the Issuer’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2016).
12.
Type of Reporting Person
IN
  * Includes 705,624 shares held by the Fund.  See Item 6 for more information.
   
 
**
Roumell is the President of RAM and holds a controlling percentage of its outstanding voting securities and, as a result of his position with and ownership of securities of RAM, Roumell could be deemed the beneficial owner of the shares held by RAM.

Follow Rosetta Stone Inc (NYSE:RST)

Page 4 of 8 – SEC Filing

CUSIP No. 777780107
13G
Page 4 of 7 Pages
Item 1(a).
Name of Issuer:
 
Rosetta Stone Inc.
Item 1(b).
Address of Issuer’s Principal Executive Offices:
 
1919 North Lynn St. 7Th Floor
Arlington, Virginia  22209
Item 2(a).
Name of Persons Filing:
 
1.  Roumell Asset Management, LLC
2.  James C. Roumell
Item 2(b).
Address of Principal Business Office or, if none, Residence:
 
2 Wisconsin Circle, Suite 660, Chevy Chase, MD  20815
Item 2(c).
Citizenship:
 
1.  RAM – Maryland
2.  Roumell – U.S.A.
Item 2(d).
Title of Class of Securities:
 
Common Stock, par value $0.00005 per share
Item 2(e).
CUSIP Number:
 
777780107
Item 3.
If this statement is filed pursuant to Rule 13(d)-1(b), or 13(d)-2(b), or (c), check whether the person filing is a:
(a)  
oBroker or dealer registered under Section 15 of the Exchange Act.
(b)  
oBank as defined in Section 3(a)(6) of the Exchange Act.
(c)  
oInsurance company as defined in Section 3(a)(19) of the Exchange Act.
(d)  
oInvestment company registered under Section 8 of the Investment Company Act of 1940.
(e)  
x*An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E).
(f)  
oAn employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F).
(g)  
x*A parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G).
(h)  
oA savings association as defined in Section 3(b) of the Federal Deposit Insurance Act.
(i)  
oA church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act.
(j)  
oGroup, in accordance with Rule 13d-1(b)(1)(ii)(J).
 
*
RAM is an investment adviser registered under Section 203 of the Investment Advisers Act of 1940.  Roumell is the President of RAM and holds a controlling percentage of its outstanding voting securities.  Roumell is joining in this filing on Schedule 13G pursuant to Rule 13d-1(k)(1).
 

Follow Rosetta Stone Inc (NYSE:RST)

Page 5 of 8 – SEC Filing

 
CUSIP No. 777780107
13G
Page 5 of 7 Pages
Item 4.                                Ownership.
(a) 
Amount beneficially owned:
See Items 5-11 on the cover sheets of this Schedule 13G.
(b) 
Percent of class:
Approximately 5.2% (based on the 21,919,136 shares of common stock outstanding as of April 29, 2016, as reported on the Issuer’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2016).
(c) 
Number of shares as to which each person has:
 
(i)
Sole power to vote or to direct the vote
720,624 (including 15,000 shares held by Roumell)
 
(ii)
Shared power to vote or to direct the vote
422,444
 (through RAM)
(iii) 
Sole power to dispose or to direct the disposition of
720,624 (including 15,000 shares held by Roumell)
(iv) 
Shared power to dispose or to direct the disposition of
422,444 (through RAM)
Item 5.  
Ownership of Five Percent or Less of a Class
   
    Not applicable.
Item 6.  
Ownership of More than Five Percent on Behalf of Another Person.
 
RAM is the investment advisor to the Fund.  As investment advisor, RAM has investment and voting control over the shares held by the Fund and, therefore, it is the deemed beneficial owner of shares held by the Fund.
 
RAM has been granted discretionary dispositive power over its clients’ securities and in most instances has voting power over such securities.  Any and all discretionary authority which has been delegated to RAM may be revoked in whole or in part at any time.
Roumell is President of RAM and beneficially owns a controlling percentage of its outstanding voting securities.  Roumell is joining in this Schedule 13G because, as a result of his position with and ownership of securities of RAM, Roumell could be deemed to have voting and/or investment power with respect to the shares beneficially owned by RAM.  Roumell disclaims any deemed beneficial ownership in securities held by RAM, except to the extent of his pecuniary interest therein.
     
Item 7.  
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company.
     
        Not applicable.
     
Item 8.  
Identification and Classification of Members of the Group.
     
        Not applicable.
     
Item 9.  
Notice of Dissolution Group.
     
        Not applicable.

Follow Rosetta Stone Inc (NYSE:RST)

Page 6 of 8 – SEC Filing

CUSIP No. 777780107
13G
Page 6 of 7 Pages
Item. 10.
Certification.
By signing below, the undersigned (i) certify that, to the best of their knowledge and belief, the securities reported herein were acquired in the ordinary course of business and were not acquired and are not held for the purpose of and do not have the effect of changing or influencing the control of the issuer of such securities and were not acquired and are not held in connection with or as a participant in any transaction having such purposes or effect and (ii) hereby declare and affirm that the filing of this Schedule 13G shall not be construed as an admission that either of the reporting persons is the beneficial owner of the securities reported herein, which beneficial ownership is hereby expressly disclaimed, except to the extent of their respective pecuniary interest therein.

Follow Rosetta Stone Inc (NYSE:RST)

Page 7 of 8 – SEC Filing

SIGNATURES
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
May 11, 2016
(Date)
 
 
/s/ James C. Roumell
(Signature)
 
Roumell Asset Management, LLC
By: James C. Roumell, President
(Name/Title)
May 11, 2016
(Date)
 
 
/s/ James C. Roumell
(Signature)
 
 
James C. Roumell
(Name)

Follow Rosetta Stone Inc (NYSE:RST)

Page 8 of 8 – SEC Filing

JOINT FILING AGREEMENT
In accordance with Rule 13d-1(k) under the Securities Exchange Act of 1934, as amended, the undersigned hereby agree to the joint filing on behalf of each of them this Schedule 13G (including further amendments thereto) with respect to the common stock of Rosetta Stone Inc., and that this Joint Filing Agreement be included as an exhibit to such joint filing.
This Joint Filing Agreement may be executed in one or more counterparts, and each such counterpart shall be an original but all of which, taken together, shall constitute but one and the same instrument.
IN WITNESS WHEREOF, the undersigned hereby execute this Joint filing Agreement as of this 11th day of May 2016.
   
       
 
By:
/s/ James C. Roumell  
    James C. Roumell  
     
       
   
  ROUMELL ASSET MANAGEMENT, LLC  
       
 
By:
/s/ James C. Roumell  
    James C. Roumell, President  
     
       

Follow Rosetta Stone Inc (NYSE:RST)