Research In Motion Ltd (NASDAQ:BBRY) is making some solid moves toward a comeback in the smartphone space with its new BlackBerry 10 operating system, being run on its two latest top-tier handset, the Z10 touchscreen-only and the Q10 with the QWERTY keyboard for which BlackBerry is known. The push is on get Research in Motion back in the realm of the relevant among smartphone companies, whether it is in the area of the operating system, the handset or both.
The competition is quite intense, obviously, especially in the area of the OS, where BlackBerry is in a battle with Windows Phone 8 by Microsoft Corporation (NASDAQ:MSFT) – and others that are coming online in the coming weeks – to be the first alternative to the duopoly of iOS by Apple Inc (NASDAQ:AAPL) and Android by Google Inc. (NASDAQ:GOOG).
On the one hand, Research In Motion Ltd (NASDAQ:BBRY) has not put out a new OS for its smartphones in quite a while, so ther is a large pool of BlackBerry fans who have been waiting patiently for the opportunity to upgrade their outdated devices and move into the new BlackBerry 10. And Research in Motion has decided to come out with an upgrade opportunity for those running BB 7.0 to make the move that will make those loyal fans … a little less outdated?
Research In Motion Ltd (NASDAQ:BBRY) surely wants its customers to take hold of the new BlackBerry 10 OS, but so far is not offering any real incentive to do so. Instead, this upgrade program is meant to encourage those running BB 7.0 to move to BB 7.1. And if those users make that bold jump, Research in Motion will give several free apps that will fit on the “new” OS.
Gee, they shouldn’t have. Research In Motion Ltd (NASDAQ:BBRY) announced this week that it would give away EA Sports’ FIFA 13, The Sims Supernatural, BeWeaher, Screen Muncher, Color ID Free, InstaPhoto, DriveSafely Pro, N.O.V.A. for BBM, UNO and Friends and Photo Studio Pro. But that is not all – moving up to version 7.1 will also get users some fancy new features like WiFi Calling, BlackBerry Tag, FM Radio and Mobile Hotspot.
What are your thoughts about this generous upgrade opportunity for Research In Motion (NASDAQ:BBRY) BlackBerry 7.0 users? Do you see this being a popular option among BlackBerry fans? How will this help BlackBerry’s comeback? Let us know your thoughts in the comments section below.