Blackberry Z10 Sales: If you have been keeping up with Research In Motion Ltd (NASDAQ:BBRY), you have probably come across the story of Detwiler Fenton claiming that returns of the company’s Z10 are exceeding sales in some cases.
While this is a major claim, it is one that Research In Motion has denied. In fact, the company released a press release, which can be read here, stating that reports of return rates are false.
Now, it appears that analysts are getting in on the action as they take a closer look at Research In Motion Ltd (NASDAQ:BBRY) aka BlackBerry, more particularly the touchscreen Z10, for a better idea of whether or not previous reports were true.
According to a report released earlier today by Jefferies & Co analyst Peter Misek, abnormally high return rates for the device have not been the case.
In fact, Misek goes on to explain that demand for the device in Asia continues to be quite strong.
Right now, Research In Motion Ltd (NASDAQ:BBRY) is waiting to see what regulators dig up as they investigate the report from Detwiler Fenton.
Here is a quote from Misek, as published by Reuters:
“Our checks indicate that builds for Q10 have kicked into high gear and led overall BB10 builds to increase from 2 million a month to 2 million plus. Anecdotal Asia demand checks were positive and U.S. checks indicate that return rates are not abnormally high.”
If Misek is correct, this leads to one question: what was Detwiler Fenton thinking when it released its report stating the opposite?
It is safe to say that Research In Motion Ltd does not need to run into any more difficulties as it attempts to turn itself around and regain a larger share of the smartphone market. This is particularly true with the company getting ready to launch its new Q10 in several countries later in April.
At this point, we are at a bit of a standstill with this story. On one side of things, you have Research In Motion Ltd and analyst Peter Misek saying that returns are normal. On the other side of the argument, there is Detwiler Fenton and claims that returns are exceeding sales.
Which side are you choosing? Do you believe that Research In Motion Ltd (NASDAQ:BBRY) is on the right track? Or do you believe that returns are a big problem? Share your opinion in the comment section below.
See what CEO Thorsten Heins thinks about his company: