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Research In Motion Ltd (BBRY), Nokia Corporation (ADR) (NOK): BlackBerry Slides as Z10 Launch Falls Flat

AT&T sells brand-new Lumia 920s for $99. The iPhone 4 is practically free. A brand-new iPhone 5 will set you back $199 on the low end — the same amount you’d spend to get a new Z10. Goldman was expecting the new BB10 operating system to have about a 30% chance of success prior to launch, but now it predicts only a 20% likelihood of success. That might be overstating it. Even the well-received European launch is now being walked back, with consumers returning the Z10 and European telecoms deprioritizing its promotion.

It’s hard to stand out in the crowded and mature smartphone market these days. A phone design that offers nothing new over its competition, paired with an unfamiliar operating system that lacks several key apps popular on the two leading platforms, won’t get Research In Motion Ltd (NASDAQ:BBRY) over the hump.

The article BlackBerry Slides as Z10 Launch Falls Flat originally appeared on Fool.com and is written by Alex Planes.

Fool contributor Alex Planes holds no financial position in any company mentioned here. Add him on Google+ or follow him on Twitter @TMFBiggles for more insight into markets, history, and technology.The Motley Fool recommends Apple and Goldman Sachs. The Motley Fool owns shares of Apple.

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