Blackberry Mobile Games: Here is a question that many have been pondering: will Research In Motion Ltd (NASDAQ:BBRY) ever be able to compete with the likes of Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) when it comes to mobile game development? More specifically, attracting mobile game developers to its new operating system?
While some people feel that Research In Motion Ltd (NASDAQ:BBRY), aka BlackBerry, has no chance of attracting new games, due to the fact that developers can earn more by focusing on a larger core group of users offered by the competition, others are beginning to believe that things could be looking up for the once proud smartphone company.
In a recent article published by All Things D, BlackBerry/Research In Motion Global Gaming Head Anders Jeppsson had this to say:
“I’ve been evangelizing that BlackBerry’s not a business device. It used to be, maybe, many years ago. But over 80 percent of our users are active consumers today, and they’re very, very social.”
With that being said, as well as the early success of Research In Motion Ltd (NASDAQ:BBRY)’s app store, the company is doing its part in attracting developers to its operating system. Most importantly, it needs to give developers a reason to get involved. This is why BBRY has been focusing on making sure that developers realize how simple and cheap it can actually be, much in the same way that Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) do.
Believe it or not, Research In Motion Ltd (NASDAQ:BBRY) has gone to some extremes to help persuade developers to give its operating system a closer look.
For example, BlackBerry/Research In Motion rolled out a “10k Commitment” incentive that “promised early-adopter devs up to $9,000 in free money if they couldn’t reach $10,000 in revenue in their first year on BB10.”
In other words, they were asking developers to give it a try with no strings attached. If things didn’t work out in terms of revenue, BlackBerry/Research In Motion would step in and take care of things.
One final note discussed by Jeppsson: there is a benefit of being first to the party, particularly when that party does include titans like Google Inc (NASDAQ:GOOG) and Apple Inc. (NASDAQ:AAPL). Since Research In Motion Ltd (NASDAQ:BBRY)’s operating system is only a couple months old, there is not nearly as much competition. This means it is much easier for a game to be a huge success on the BBRY system as opposed to iOS or Android, where there is much more competition….