BlackBerry and Android: If you missed it last week, Research In Motion Ltd (NASDAQ:BBRY) announced that BlackBerry 10 Now Offers More Than 100,000 Applications to Customers. This is big news for the BlackBerry operating system, as it attempts to chase down the competitors from behind.
The company’s press release goes on to say that developers have released more than 30,000 apps over the past seven weeks. This includes some from many of the biggest brands in the world, including The Wall Street Journal and OpenTable.
With BlackBerry’s App World apparently moving in the right direction, the company has to be excited about what the future holds.
As TechCrunch pointed out, however, “roughly 20% are Android apps, simply ported over rather than being coded specifically for BlackBerry 10.”
Does this make much of a difference? Does this mean Research In Motion Ltd (NASDAQ:BBRY) shouldn’t tout the accomplishment? Of course not. That being said, it is important to note that this is a big win for the company.
It doesn’t matter how or why the apps are being made available for BlackBerry 10. What matters is that the company is having success attracting developers.
Of course, even without the help of the Android apps, BlackBerry’s App World still has approximately 80,000 native apps.
When you look at its reliance on Android in an overall sense, this is actually a genius move by BlackBerry. Here is what TechCrunch added:
“BlackBerry foresaw it might have a hard time launching its application platform so, with incredible foresight, the company made sure it could at least lean on Android’s vast application library. Most importantly, porting an Android app provides a low-cost of entry, allowing Android developers to test BB10 without risking a lot.”
In an interview with AllThingsD, Martyn Mallick, BlackBerry’s vice president for global alliances and business development, added the following:
“We give them a very nice on-ramp to get onto the platform. Our users deserve to have great content. If that is the fastest way we can get some of that content, that’s great.”
If nothing else, it is easy to see that Research In Motion Ltd (NASDAQ:BBRY) is open to doing whatever it takes to grow its app offerings.
Check back here for more updates on BlackBerry and Android.
DISCLOSURE: I have no positions in any stock mentioned.
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