BlackBerry Vs Samsung: It seems like Samsung is picking on a lot of people these days. The company has had great success in many spaces, including the smartphone industry (just ask Apple), and now appears to have its eyes on Research In Motion Ltd (NASDAQ:BBRY).
As you probably know, BlackBerry was once top dog in the corporate world. Corporate IT departments loved to rely on devices from this company. While this is still true to a certain extent, competitors are beginning to dig deep as a means of breaking down the door.
According to a report by CNN Money, Samsung is next in line. Here is how:
“Samsung will be padlocking its upcoming Galaxy S4 smartphone with a security solution appropriately dubbed “Knox” (like the famous fort with all the gold).”
“Galaxy S4 users will be able to maintain separate identities for work and play. Samsung says Knox places users’ personal and work applications into separate and isolated containers, preventing malware from infiltrating the corporate network. The Galaxy S4 will be released Thursday.”
Should Research In Motion Ltd (NASDAQ:BBRY) be worried? Does this spell even more trouble for the BlackBerry brand?
Looking at this feature, it is easy to see what Samsung is doing. The company is using the “fear card.” In other words, they want corporate clients to believe that Knox will ensure that its devices are more secure than BlackBerry’s. And as you know, security is a big deal when it comes to corporate IT departments.
Of course, there are some who don’t like what they are hearing. From the same article, ark Wuergler, senior security researcher at consultancy Immunity Inc. added the following:
“My issue with Knox is it’s still on the Android platform. They might not get in right away, but hackers are going to be lining up their armies right outside of Ft. Knox’s walls.”
What are your thoughts? Should Research In Motion Ltd (NASDAQ:BBRY) be worried? Share your opinion in the comment section below.
Check back here for more updates on BlackBerry Vs Samsung.
DISCLOSURE: I have no positions in any stock mentioned.
For more news stories, visit these links: