Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

BYOD Strategies: Prediction Could Impact Apple, Research In Motion

Page 1 of 19

BYOD Strategies: What does BYOD mean to you? If you are not aware, this means “bring your own device” and it is something more and more employers are considering. This could have an impact on both Apple Inc. (NASDAQ:AAPL) and Research In Motion Ltd (NASDAQ:BBRY) in the future.

Apple Inc (AAPL)As you know, both Apple Inc. (NASDAQ:AAPL) and Research In Motion Ltd (NASDAQ:BBRY) BlackBerry are popular in the workplace. This holds true in regions all over the world. A growing number of companies are turning to the iPhone, including Home Depot, and Research In Motion Ltd (NASDAQ:BBRY) is attempting to make a corporate comeback with its new operating system coupled with its Z10 and Q10 devices.

Gartner is predicting by 2017 that half of employers will require employees to supply their own device for work purposes.

What would this mean to the future of Apple Inc. (NASDAQ:AAPL) and Research In Motion Ltd (NASDAQ:BBRY)?

One thing is this: employees are going to have their choice of which smartphone they rely on. For this reason, corporate accounts, such as those that BlackBerry has relied upon so heavily in the past, will not mean nearly as much.

In a global survey of CIOs by Gartner, Inc.’s Executive Programs, data shows that “38 percent of companies expect to stop providing devices to workers by 2016.”

While this may not sound like a big deal from the outside looking in, others realize just how big of a game changer this really is.

David Willis, vice president and distinguished analyst at Gartner, explained the change like this:

“BYOD strategies are the most radical change to the economics and the culture of client computing in business in decades. The benefits of BYOD include creating new mobile workforce opportunities, increasing employee satisfaction, and reducing or avoiding costs.”

With BYOD becoming more and more common, employees will have the ability to select their own device, including those from  Apple Inc. (NASDAQ:AAPL) and Research In Motion Ltd (NASDAQ:BBRY), for use at the office.

The research goes on to show that while this is a common change across companies of all sizes, it is the midsize and large organizations – $500 million to $5 billion in revenue, with 2,500 to 5,000 employees) – that are really looking to mix things up.

Of course, BYOD makes it easier for smaller companies with less money to invest in technology to take advantage of what this offers. In other words, they can request employees to use their own smartphone as opposed to supplying them with one.

Willis went on to add the following:

“We’re finally reaching the point where IT officially recognizes what has always been going on: People use their business device for nonwork purposes.”

As this trend continues, it may change the approach of companies such as Apple Inc. (NASDAQ:AAPL) and Research In Motion Ltd (NASDAQ:BBRY).

Both Apple and BlackBerry have a strong corporate presence. This will continue into the future, to 2017 and beyond, but the approach may be a bit different.

As times change, Apple Inc. (NASDAQ:AAPL) and Research In Motion Ltd (NASDAQ:BBRY) may be forced to increase direct appeal to consumers as opposed to selling to the corporation itself.

UPDATE–12:50pm EDT

Longboard Asset Management also released a presentation comparing Tesla Motors Inc (NASDAQ:TSLA) with tech giant Apple. Let us know your thoughts in the comments section below.

See here:

Page 1 of 19