Pier 1 Imports Inc (PIR): Hedge Fund Alden Global Capital Doubled Its Money In 100 Days

Financial media loves to publish stories about hedge funds’ failures. We are sick and tired of reading about Valeant Pharmaceuticals Intl Inc (NYSE:VRX) and activist Bill Ackman’s painful losses. We don’t think the financial media pays enough attention to hedge funds’ success stories. At the beginning of September, activist hedge fund Alden Global bought 9.5% of Pier 1 Imports Inc (NYSE:PIR) after the shares dipped. We discussed the stock 2 months ago in an article. Here is how Randall Smith described the investment:

“On September 7, 2016, the Issuer announced that President and CEO Alex W. Smith will step down as President, CEO and a member of the Issuer’s Board of Directors (the “Board”), effective December 31, 2016, and that the Issuer is conducting a search for a new CEO.  Also on September 7, 2016, the Issuer announced disappointing preliminary second quarter financial results. Following these developments, the Reporting Persons engaged, and intend to continue to engage, in communications with management and the Board regarding certain matters, including the Issuer’s recent operational performance, shareholder representation on the Board and the CEO search process.  The Reporting Persons believe that the Issuer is at a critical juncture and look forward to a constructive dialogue with management and the Board and are hopeful that the Board will voluntarily take appropriate action to address the concerns raised by the Reporting Persons.”

Alden Global bought 6.25 million shares on September 8th at around $4.10 and increased its position to 7.9 million shares by the end of September. Pier 1 Imports Inc (NYSE:PIR) shares trade at $9.49 today. That’s a return of more than 130%. We just wanted to point this out because nobody else will. We suggest you start tracking the moves of Alden Global and pay more attention if it backs up the truck and loads up.

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Today Randall Smith filed an amendment to his original 13D filing. The details can be seen below.

Ownership Summary Table

Name Sole Voting Power Shared Voting Power Sole Dispositive Power Shared Dispositive Power Aggregate Amount Owned Power Percent of Class
Alden Global Opportunities Master Fund 7,632,034 7,632,034 7,632,034 9.2%
Alden Global Capital 7,632,034 7,632,034 7,632,034 9.2%
Heath Freeman 7,632,034 7,632,034 7,632,034 9.2%

Page 1 of 8 – SEC Filing

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13D
(Rule 13d-101)
INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
TO § 240.13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO
§ 240.13d-2(a)
(Amendment No. 4)1
Pier 1 Imports, Inc.
(Name of Issuer)
Common Stock, par value $0.001 per share
(Title of Class of Securities)
720279108
(CUSIP Number)
STEVE WOLOSKY, ESQ.
ANDREW FREEDMAN, ESQ.
OLSHAN FROME WOLOSKY LLP
1325 Avenue of the Americas
New York, New York 10019
(212) 451-2300

(Name, Address and Telephone Number of Person

Authorized to Receive Notices and Communications)
December 20, 2016
(Date of Event Which Requires Filing of This Statement)
If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box ¨.
Note:  Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits.  See § 240.13d-7 for other parties to whom copies are to be sent.
_______________
1              The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

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Page 2 of 8 – SEC Filing

1
NAME OF REPORTING PERSON
Alden Global Opportunities Master Fund, LP
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
  (a) o
  (b) o
3
SEC USE ONLY
4
SOURCE OF FUNDS
WC
5
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e)
¨
6
CITIZENSHIP OR PLACE OF ORGANIZATION
Cayman Islands
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
7
SOLE VOTING POWER
– 0 –
8
SHARED VOTING POWER
7,632,034
9
SOLE DISPOSITIVE POWER
– 0 –
10
SHARED DISPOSITIVE POWER
7,632,034
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
7,632,034
12
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
o
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
 
9.2%
14
TYPE OF REPORTING PERSON
 
PN

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Page 3 of 8 – SEC Filing

1
NAME OF REPORTING PERSON
Alden Global Capital LLC
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
  (a) o
  (b) o
3
SEC USE ONLY
4
SOURCE OF FUNDS
AF
5
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e)
¨
6
CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
7
SOLE VOTING POWER
– 0 –
8
SHARED VOTING POWER
7,632,034
9
SOLE DISPOSITIVE POWER
– 0 –
10
SHARED DISPOSITIVE POWER
7,632,034
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
7,632,034
12
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
o
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
 
9.2%
14
TYPE OF REPORTING PERSON
 
IA, OO

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Page 4 of 8 – SEC Filing

1
NAME OF REPORTING PERSON
Heath Freeman
2
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
  (a) o
  (b) o
3
SEC USE ONLY
4
SOURCE OF FUNDS
AF
5
CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(d) OR 2(e)
¨
6
CITIZENSHIP OR PLACE OF ORGANIZATION
USA
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
7
SOLE VOTING POWER
– 0 –
8
SHARED VOTING POWER
7,632,034
9
SOLE DISPOSITIVE POWER
– 0 –
10
SHARED DISPOSITIVE POWER
7,632,034
11
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 
7,632,034
12
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
o
13
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
 
9.2%
14
TYPE OF REPORTING PERSON
 
IN

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Page 5 of 8 – SEC Filing

The following constitutes Amendment No. 4 to the Schedule 13D filed by the undersigned (“Amendment No. 4”).  This Amendment No. 4 amends the Schedule 13D as specifically set forth herein.
Item 3.
Source and Amount of Funds or Other Consideration.
Item 3 is hereby amended and restated as follows:
The Shares purchased by Alden Master Fund were purchased with working capital (which may, at any given time, include margin loans made by brokerage firms in the ordinary course of business) in open market purchases, except as otherwise noted.  The aggregate purchase price of the 7,632,034 Shares owned directly by Alden Master Fund is approximately $31,360,159, including brokerage commissions.
Item 4.
Purpose of Transaction.
Item 4 is hereby amended to add the following:
On December 20, 2016, the Reporting Persons delivered a letter to the Issuer’s Board of Directors (the “Board”) reiterating their strong belief that the Issuer is significantly undervalued and that there are several opportunities available to maximize value for the benefit of all shareholders.  In the letter, the Reporting Persons state that they are encouraged by the top line performance during the third quarter. However, they continue to believe there is a need for improved governance and a disciplined focus on operational improvements. The Reporting Persons believe 2017 will prove critical for the Issuer and that shareholder representation is required on the Board to ensure the best interests of all shareholders are properly represented.
In the letter, the Reporting Persons state that of immediate concern is selecting a highly qualified and accomplished CEO to lead the Issuer’s continued turnaround in 2017 and develop a long-term strategy for the Issuer.  The Reporting Persons also reiterate their strong desire to be involved in the ongoing CEO search process and executive compensation programs and encourage the Board to reevaluate its dismissive approach to their involvement.  A copy of the letter is attached hereto as exhibit 99.1 and is incorporated herein by reference.
Item 5.
Interest in Securities of the Issuer.
Items 5(a) – (c) are hereby amended and restated as follows:
The aggregate percentage of Shares reported owned by each person named herein is based upon 83,087,151 Shares outstanding as of September 29, 2016, which is the total number of Shares outstanding as reported in the Issuer’s Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on October 5, 2016.
A.
Alden Master Fund
 
(a)
As of the close of business on December 19, 2016, Alden Master Fund beneficially owned 7,632,034 Shares.
Percentage: Approximately 9.2%
 
(b)
1. Sole power to vote or direct vote: 0
 
2. Shared power to vote or direct vote: 7,632,034
 
3. Sole power to dispose or direct the disposition: 0
 
4. Shared power to dispose or direct the disposition: 7,632,034

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Page 6 of 8 – SEC Filing

 
(c)
The transaction in the Shares by Alden Master Fund since the filing of Amendment No. 3 to the Schedule 13D is set forth in Schedule A and is incorporated herein by reference.
B.
Alden
 
(a)
Alden, as the investment manager of Alden Master Fund, may be deemed the beneficial owner of the 7,632,034 Shares owned by Alden Master Fund.
Percentage: 9.2%
 
(b)
1. Sole power to vote or direct vote: 0
 
2. Shared power to vote or direct vote: 7,632,034
 
3. Sole power to dispose or direct the disposition: 0
 
4. Shared power to dispose or direct the disposition: 7,632,034
 
(c)
Alden has not entered into any transactions in the Shares since the filing of Amendment No. 3 to the Schedule 13D.  The transaction in the Shares on behalf of Alden Master Fund since the filing of Amendment No. 3 to the Schedule 13D is set forth in Schedule A and is incorporated herein by reference.
C.
Mr. Freeman
 
(a)
Mr. Freeman, as the President of Alden, may be deemed the beneficial owner of 7,632,034 Shares owned by Alden Master Fund.
Percentage: Approximately 9.2%
 
(b)
1. Sole power to vote or direct vote: 0
 
2. Shared power to vote or direct vote: 7,632,034
 
3. Sole power to dispose or direct the disposition: 0
 
4. Shared power to dispose or direct the disposition: 7,632,034
 
(c)
Mr. Freeman has not entered into any transactions in the Shares since the filing of Amendment No. 3 to the Schedule 13D.  The transaction in the Shares on behalf of Alden Master Fund since the filing of Amendment No. 3 to the Schedule 13D is set forth in Schedule A and is incorporated herein by reference.
The Reporting Persons, as members of a “group” for the purposes of Section 13(d)(3) of the Securities Exchange Act of 1934, as amended, may be deemed the beneficial owner of the Shares directly owned by the other Reporting Persons.  Each Reporting Person disclaims beneficial ownership of such Shares except to the extent of his or its pecuniary interest therein.
Item 7.
Material to be Filed as Exhibits.
Item 7 is hereby amended to add the following exhibit:
 
99.1
Letter to the Board of Directors, dated December 20, 2016.

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Page 7 of 8 – SEC Filing

 
SIGNATURES
After reasonable inquiry and to the best of his knowledge and belief, the undersigned certifies that the information set forth in this statement is true, complete and correct.
Dated: December 20, 2016
 
Alden Global Opportunities Master Fund, LP
   
 
By:
Alden Global Capital LLC
Investment Manager
     
 
By:
/s/ Heath Freeman
   
Name:
Heath Freeman
   
Title:
President
 
Alden Global Capital LLC
   
 
By:
/s/ Heath Freeman
   
Name:
Heath Freeman
   
Title:
President
 
/s/ Heath Freeman
 
Heath Freeman

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Page 8 of 8 – SEC Filing

SCHEDULE A
Transaction in the Shares Since the Filing of Amendment No. 3 to the Schedule 13D
Shares of Common Stock
Sold
Price Per
Share($)
Date of
Sale
ALDEN GLOBAL OPPORTUNITIES MASTER FUND, LP
281,466
6.1800
11/22/2016

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