PepsiCo Adopts Salesforce AI Platform to Boost Efficiency and Marketing

PepsiCo, Inc. (NASDAQ:PEP) ranks among the best FMCG stocks to buy. On June 24, PepsiCo, Inc. (NASDAQ:PEP) announced plans to implement Salesforce’s digital labor platform, Agentforce, which integrates trusted, self-governing AI agents into daily operations.

PepsiCo Adopts Salesforce AI Platform to Boost Efficiency and Marketing

With this expanded partnership, PepsiCo, Inc. (NASDAQ:PEP) will use AI agents to oversee critical tasks, improving operational effectiveness and customer service. Notably, PepsiCo, Inc. (NASDAQ:PEP) will be able to leverage extensive customer data through the collaboration, offering more profound understandings of tastes and habits as well as more focused, automated marketing campaigns.

In addition to being among the first major food and beverage companies to use Agentforce extensively, PepsiCo, Inc. (NASDAQ:PEP) is putting a new Trade Promotion Management technology into place to maximize promotional expenditures and improve retail partnerships.

One of the most well-known names in the world, PepsiCo, Inc. (NASDAQ:PEP) is an American multinational company involved in the food, snack, and beverage sectors.

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