Pandora Media Inc (P) News: Madison Avenue Integration, Streaming Data With Artists, Rivalry with Google Inc (GOOG)

Exclusive: Pandora’s Plan to Share More Streaming Data With Artists (Billboard)
Stung by accusations that it doesn’t pay enough royalties to artists, Pandora Media Inc (NYSE:P) has been quietly working on a tool that would demonstrate the company’s value by giving artists more information on how their songs perform on its Internet radio service. The tool is essentially a dashboard that tells artists such things as the spin counts of each of their songs, how many thumbs up (or down) their songs have received and their audience reach by age, gender and geography, among other things. Pandora Media Inc (NYSE:P) has been circulating the prototype to various independent artists in recent weeks, soliciting feedback as a possible prelude to releasing a self-serve product for all artists looking to check on their performance on Pandora.

Pandora Media Inc (NYSE:P)Opening Pandora’s Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue’s Stack (MediaPost Communications)
Popular Internet radio service Pandora Media Inc (NYSE:P) this morning announced that it has fully integrated into Madison Avenue’s media planning and buying software suite, including deals with both Mediaocean and Strata, the two major media data processors for agencies. Describing the integration as a “frictionless planning and buying” system, Pandora Media Inc (NYSE:P) said its new platform is built on proprietary software designed specifically for its ad operations and billing processes, making it the “first and only digital publisher to integrate the planning, buying and billing phases of the buying process of digital advertising.”

Google announces streaming-music service to rival Pandora, Spotify during I/O keynote (San Jose Mercury News)
Google Inc (NASDAQ:GOOG) stepped up its efforts to win over online music fans on Wednesday by launching a new streaming music service that competes with popular upstarts like Pandora Media Inc (NYSE:P) and Spotify. Calling it “radio without rules,” Google Inc (NASDAQ:GOOG) said its new “All Access” service will let users choose from millions of tracks and provide recommended songs and playlists for $9.99 a month.

Pandora Media Inc (NYSE:P) up by 6.82%, Advanced Micro Devices Inc. (NYSE:AMD) (NIS)
Pandora Media Inc (NYSE:P) traded up by about 6.82% which represent an increment of $0.27 over its Tuesday’s closing of $16.75. Pandora Media has a one year low and high of $7.08 and $16.86 respectively, while the average trading range of the company’s stock is $0.64. It has a 50-day moving average of about $13.68 and the stock is safely trading above it, reflecting a positive sign for the investors. The RSI of the stock at the current price level is 69.59 giving an indication that the stock is moving into an overbought zone, thus the investors need to be cautious on the stock before investing since it is heading into overbought and there is little room further for the stock to rise.

Does Pandora Do Enough to Promote Local Music? (TheStreet)
By a mile, Pandora Media Inc (NYSE:P) has done the most of any large-scale radio player to promote local music. When Pandora presented “Walk the Moon” at the historic Key Club in Hollywood last year, fans of the indie band packed the place. They gave Pandora Co-Founder and Chief Strategy Officer Tim Westergren a standing ovation. Pandora pioneered and now dominates personalization and targeting. It’s a combination that not only makes local music promotion possible, but a no-brainer. It can provide an additional revenue stream. (Albeit a most likely modest one). And, maybe more importantly, promoting local bands on Pandora Media Inc (NYSE:P) and in the clubs of cities from Austin to Los Angeles to Manhattan will makes artists, large and small, happy.

SoundCloud Hires Pandora Exec To Open New York City Office (
SoundCloud has hired Dan Gerber, previously the National Director of Strategic Partnerships at Pandora Media Inc (NYSE:P), to head brand revenues. Gerber will start in June, and SoundCloud will open it’s first ever New York City office later this summer. At Pandora, Gerber was responsible for connecting brands with digital, mobile, audio and live event strategies.