Oracle Corporation (NYSE:ORCL) has just announced the release of a comprehensive business-to-business (B2B) data set aimed at making marketers’ prospecting efforts more efficient and effective.
Part of the company’s Oracle Data as a Service for Marketing, the data set is said to offer anonymous audience data for digital media targeting and known profile and business data for database enrichment and e-mail prospecting. It is said to contain 300 million anonymous business profiles and more than 100 million known professional contacts.
The data set being released by Oracle Corporation (NYSE:ORCL) is said to have been developed with respected organizations such as Dun & Bradstreet and Madison Logic.
“This combination of known and anonymous B2B data arms marketers with comprehensive information to better target and provide a consistent experience across e-mail, paid media, and personalization efforts for online, video, and social platforms,” the company said in its announcement.
According to Oracle Corporation (NYSE:ORCL), it is now essential that B2B marketers continually reach new audiences if they want to increase sales opportunities and in effect increase sales. However, the challenge for these professionals is to “efficiently target qualified audiences while not wasting impressions and dollars on businesses or people who are not qualified buyers.”
“Data targeting is no longer a strategy employed only by consumer marketing professionals. By bringing data as a service to marketers, we are providing a new world of external data that enables targeting accuracy and scale to every B2B interaction,” said Omar Tawakol, senior vice president and general manager, Oracle Data Cloud.
Oracle Corporation (NYSE:ORCL) said that the data set may be accessed via Oracle BlueKai Audience Data Marketplace or Oracle Data Management Platform, part of Oracle Marketing Cloud. Users can utilize over 200 targeting attributes, including granular targeting against company age, size, industry, sales volume, employee type, role, and more, the software giant added.
Boykin Curry’s Eagle Capital Management was the institutional investor with the largest stake in Oracle Corporation (NYSE:ORCL) by the end of 2014. The firm reported about 45.21 million shares in the technology company by the end of the December quarter.
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