“Oh Buy NIKE (NKE),” Says Jim Cramer

We recently published 16 Latest Stocks on Jim Cramer’s Radar. NIKE, Inc. (NYSE:NKE) is one of the stocks on Jim Cramer’s radar.

NIKE, Inc. (NYSE:NKE)’s tough turnaround is another one that Jim Cramer believes is worth investing in. The CNBC TV host has expressed faith in the firm’s CEO, Elliott Hill, several times this year. He believes that any reprieve on the China front could help Hill with his efforts. NIKE, Inc. (NYSE:NKE) has struggled in China lately as the firm is facing competition from cheap domestic brands in a market that accounted for 15% of its revenue in fiscal year 2025. In this appearance, Cramer continued to assert that NIKE, Inc. (NYSE:NKE)’s turnaround efforts were bearing fruit and wondered why the stock fell while he was discussing it:

“I think the slow but steady turn in Nike is very real. . .oh Nike down two, I mean go buy that, I mean give me a break. Nike down two, what did Nike do.

“Oh buy Nike. Elliott Hill’s working for you this very moment.”

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In an November 6th appearance, Cramer warned about not taking NIKE, Inc. (NYSE:NKE)’s turnaround seriously:

“I’m not depressed, because Elliott Hill, is going to turn that company around. But it turns out, that some of these turns are so hard. The Starbucks turn is incredibly hard. The Nike turn is incredibly hard. But they can happen, and when they happen, which is going to happen. . .you’re going to wish you were in, but holy cow, it’s just not now, not now.”

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Disclosure: None. This article is originally published at Insider Monkey.