NVIDIA Corporation (NVDA)’s Move Is Smart, But There’s a Caveat

2012 was not a good year for NVIDIA Corporation (NASDAQ:NVDA), as the stock was down in double-digits and failed to live up to the expectations of many. However, it seems that the company is realizing its potential this year and the much-awaited breakout is finally here as shares are up almost 20% year-to-date.

NVIDIA’s momentum received a shot in the arm after the company released first-quarter results last week as its estimate topping performance in the quarter led to a 4.5% jump in the share price. Its results were driven by solid sales of its gaming GPUs as revenue from the segment was up 24% from the prior-year period.

This is certainly impressive, but it’s also quite surprising to see that a company which was looking to transition away from PCs into mobile is falling back upon its traditional business of selling discrete GPUs to drive its top line higher.

There’s no doubt that NVIDIA Corporation (NASDAQ:NVDA) is the undisputed leader in graphics processing units as it covers all ends of the spectrum by addressing the needs for different applications through its GeForce, Quadro, and Tesla series. However, from a long-term perspective, I see certain threats which are too potent to be ignored.

A tough game ahead

My first graphics card was undoubtedly from NVIDIA which I’d purchased to play high-end games. However, when I purchased my next machine (after a gap of four years), I didn’t feel the need for a separate GPU as Intel Corporation (NASDAQ:INTC)’s on-board graphics processor was sufficient enough, even though it isn’t as good as an NVIDIA Corporation (NASDAQ:NVDA) discrete GPU.

However, Intel is getting serious about graphics performance and its next generation Haswell processors are expected to provide tough competition to NVIDIA. Intel is expected to announce its Haswell processors next month and the tremendous graphic boost that Chipzilla is expected to provide with the new processors would probably take a chunk out of NVIDIA’s market.

The presence of a powerful GPU from Intel would probably eliminate the need for a discrete graphics processor, especially for Ultrabooks and laptops, hurting NVIDIA Corporation (NASDAQ:NVDA) in the process.

I agree that serious, professional gamers might still go for something like the NVIDIA GeForce GTX Titan, which costs a cool $1,000, but I fear that they aren’t present in very large numbers to make a great impact on the company’s sales. Moreover, with casual games starting to make their presence felt in a big way, the very concept of hardcore gaming might change as mobile devices become more potent by the day.

However, NVIDIA Corporation (NASDAQ:NVDA)’s position in supercomputers and workstations is still better-off, but if Intel Corporation (NASDAQ:INTC) decides to make an entry into this space, then things would get interesting here as well.

In addition, it’s quite well-known that consumers put off their purchases of a product when a newer version is about to arrive in the market. Same goes for the likes of the Sony Corporation (ADR) (NYSE:SNE) PlayStation 3 and Microsoft Corporation (NASDAQ:MSFT)’s Xbox 360. With these two highly-anticipated consoles slated for a release later this year, NVIDIA might witness a slowdown in sales of its GeForce GPUs as consumers reserve their dollars for these new consoles.

What’s up with Tegra?

To mitigate falling sales of PCs, NVIDIA Corporation (NASDAQ:NVDA) moved into the market for mobile processors, but its efforts in this market haven’t led to positive results. Revenue from Tegra went down 22% from the year-ago period and this isn’t at all surprising for me as NVIDIA’s mobile segment was always under siege.

NVIDIA has been left far behind in this market by QUALCOMM, Inc. (NASDAQ:QCOM), and the maker of the famed Snapdragons has probably taken away Tegra’s marquee device. NVIDIA was very proud of the fact that it had supplied the processor for the Google Inc (NASDAQ:GOOG) Nexus 7 and HTC One X last year. But HTC switched to a Qualcomm processor for its well-reviewed HTC One this year and Google has probably switched camps as well.

Moreover, NVIDIA Corporation (NASDAQ:NVDA)’s delay in integrating the LTE modem into the Tegra hasn’t helped matters as Qualcomm has kept increasing its lead and other players such as Broadcom Corporation (NASDAQ:BRCM) and MediaTek have been making good progress in the emerging markets. For instance, when Qualcomm had launched its latest batch of Snapdragon processors, it already had 50 design wins in the bag, while NVIDIA had Toshiba to show for its efforts.

The going has been tough for NVIDIA’s Tegra and a respite won’t be coming soon as QUALCOMM, Inc. (NASDAQ:QCOM) dominates the market and the best-selling smartphones and tablets don’t seem too keen to use the Tegra.

A smart move, but with a caveat

Despite all these potential pitfalls, I’m really impressed with the NVIDIA Shield. The Android-running handheld gaming device seems to have been priced pretty well and casual-hardcore gamers like me would probably purchase it. The device is set to hit the market in June and it remains to be seen how it fares. Nevertheless, it’s a good move on NVIDIA Corporation (NASDAQ:NVDA)’s part as it might create a new niche altogether in mobile gaming.

Shield’s nice specs and features such as streaming, although limited, could evolve positively over time if the device is a success. However, a major point of concern would be convincing the average consumer to purchase it, as an iPad Mini or a Nexus 7, with a larger screen, can be bought for less than Shield’s price. Moreover, the success of phablets and latest top-end smartphones, which either exceed the Shield’s 5-inch screen or are almost at par, would again be a big barrier.

Thus, as I said, the NVIDIA Shield might turn out to be a niche product and not appeal to everyone as carrying a device just for gaming while your smartphone is quite capable of doing the same doesn’t seem quite feasible.

The takeaway

There’s no doubt that NVIDIA pays a decent dividend yielding 2.10% and trades at a decent 15.6 times trailing earnings. However, analysts’ projections (according to Yahoo! Finance) don’t seem to be rosy, as evidenced by a forward P/E of 17.7 times and expectation of a drop in revenue for the current fiscal year.

Thus, it would be prudent for investors to not get carried away by NVIDIA’s success in GPUs as the threats to it are quite serious and its mobile endeavor has failed to take off as expected.

The article Why You Should Be Bearish About NVIDIA originally appeared on Fool.com and is written by Harsh Chauhan.

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