Nokia Corporation (ADR) (NYSE:NOK) has been very busy this year upgrading the premium-priced end of its handset lines in an attempt to get back into the realm of relevancy in the smartphone market. While the company has taken a huge hit in market share among the low-priced, low-margin phones, it has been making some headway on the upper-tier smartphones with the Windows Phone operating system by Microsoft Corporation (NASDAQ:MSFT) by taking control as the No. 3 smartphone in the marketplace in terms of operating system.
Nokia Corporation (ADR) (NYSE:NOK) has gotten some good reviews with its Lumia line of phones, and the company got some buzz a while back when it launched its Symbian-based 808 PureView cameraphone that boasted a massive 41-megapixel camera sensor that provided high-quality photos even when zooming as well as strong low-light capability.
When Nokia CEO Stephen Elop took over at Nokia after serving at Microsoft Corporation (NASDAQ:MSFT), and Elop declared that Nokia would put its smartphone fortunes behind the Windows platform, eventually the question would come – would Nokia integrate that huge 41-megapixel PureView camera into a Windows-based device?
Well, Nokia Corporation (ADR) (NYSE:NOK) isn’t saying anything definitely yet, of course, but it has sent out some invitations to a press event that seems to suggest that a Nokia cameraphone is about to be released. The event, titled “Zoom. Reinvented” is slated for Thursday, July 11, in New York City, and it seems to suggest that the rumored Lumia EOS cameraphone – the one that has been speculated to have the 41MP camera sensor – will be announced. Some photos of what is believed to be the EOS have leaked in recent days, and there was talked that this kind of device was in the works for a summer release.
What are your thoughts? With phone cameras being so prevalently used to where they virtually replace digital cameras altogether, would you be looking forward to seeing the latest Nokia Corporation (ADR) (NYSE:NOK) handset? Would you consider buying a smartphone for its camera? Give us your thoughts in the comments section below.