When talks of the tablet market come up, many companies move to the forefront of the discussion. Nokia Corporation (ADR) (NYSE:NOK) is not typically one of them. While this company has had success in the smartphone game in the past, it has not ventured too deep into the tablet space.
According to a report by ABI Research and Senior Practice Director Jeff Orr, Nokia may be getting set to launch a Windows RT tablet at some point down the line.
If true, this would be the company’s “first tablet since it ventured outside of handsets with a netbook and MID a few years back.”
The rumored name for the 10.1 inch tablet is Sirius. With a name like this, Nokia has to be serious about becoming a major contender, right?
Is Nokia Corporation (ADR) (NYSE:NOK) Serious?
The tablet market is not for the weak of heart. The iPad lineup is top dog, and it is going to take a major effort to bite into Cupertino’s market share.
The same ABI note goes on to discuss what the Nokia tablet may bring to the table, based on photos of the device.
Some of the things to look forward to include vibrant colors, a QWERTY keyboard, longer battery life, and 4G LTE support.
Should we be worried that this tablet will fall flat on its face, being that Microsoft Corporation (NASDAQ:MSFT) doesn’t have a good track record in this market? It is definitely a concern, however, it does appear that the “Sirius” tablet may have some upgraded features meant at attracting a new audience.
This is a natural partnership between Nokia and Microsoft, being that the two companies work so closely together in the smartphone space. If they are able to duplicate their success in the tablet market, the Sirius device could be a nice addition to the company’s lineup.
Steve Ballmer, CEO of Microsoft, and Stephen Elop, CEO of Nokia Corporation (ADR) (NYSE:NOK), have helped form a strong bond between the two companies up to this point. It is going to take a colossal effort for either one to do any damage in the tablet market.
With this new tablet, Nokia is showing that it is up to the challenge. If it eventually comes to market, we will keep a close eye on what it has to offer and how it is accepted by consumers across the globe.
What are your thoughts on Nokia Corporation (ADR) (NYSE:NOK) joining the tablet market? Share your opinion in the comment section below, and check out Francis Chou, Jim Simons and Israel Englander‘s positions in the company..