Like many consumer-goods companies, Newell Rubbermaid Inc. (NYSE:NWL) is best known for the products it makes. Lately, though, it’s been the dependable earnings growth and solid dividend that have led investors to buy Newell Rubbermaid stock, and if the company can deliver on expectations in the coming years, then its shares could see even further gains. Let’s take a closer look at what’s been happening with Newell Rubbermaid lately and how it’s has helped boost the stock.
What the company does
Newell Rubbermaid Inc. (NYSE:NWL) has an extensive lineup of well-known products. Its namesake Rubbermaid food storage containers are the ones most associated with the company, but it also makes Calphalon cookware along with Graco strollers and car seats, Dymo label makers and industrial printers, and a full line of pens with brand names like Sharpie, Parker, and Paper Mate.
Interestingly, those different groups have seen disparate results lately. In its most recent quarterly report, Newell Rubbermaid Inc. (NYSE:NWL) highlighted rising sales in its home and commercial products segments, even as its writing implement business and its tools business suffered. In particular, weak conditions in the office-products retail industry led to a 9% drop in sales in its writing segment, and the company cited the coming merger of Office Depot Inc (NYSE:ODP) and OfficeMax Inc (NYSE:OMX) as creating further headwinds as those companies sell off their existing inventory in stores they plan to close.
But Newell Rubbermaid Inc. (NYSE:NWL) has been going through some extensive restructuring, with cost-cutting measures like consolidating its production plants, reducing its labor force, and finding more efficient business divisions. That helped Newell Rubbermaid stock emerge from a substantial downturn two years ago and has left it better able to handle some of the challenges it has faced.
Where growth will come from
One area that Newell Rubbermaid still has to tap fully is emerging markets. The company has done a good job of expanding overseas, with 17% annual growth in Latin America. But with barely a quarter of its sales coming from outside the U.S. and Canada, the company has a lot further to go. Storage rival Tupperware Brands Corporation (NYSE:TUP) gets fully 60% of its total revenue from emerging markets, and it too has seen impressive gains in South America as well as the Asia-Pacific region.
In addition, Newell Rubbermaid Inc. (NYSE:NWL) plans to open a design center early next year to help boost its research and development. With as many as 100 designers collaborating to come up with innovative new products, Newell Rubbermaid is clearly following in the steps of office-products giant 3M Co (NYSE:MMM), whose Post-it Notes revolutionized the industry and helped prove 3M’s mettle.
What investors like to see
Probably the prettiest thing investors have seen from Newell Rubbermaid Inc. (NYSE:NWL) stock lately is the restoration of its dividend. After having to slash its payouts during the financial crisis, the company has managed to triple its dividend since early 2011, recovering much of the ground those payouts lost.