New York Magazine iPad App: In today’s day and age, a growing number of people are relying on their Apple Inc. (NASDAQ:AAPL) iPad to read magazines and newspapers. While there is no way of saying how fast this trend is going to grow, it is safe to say that more and more people will be turning to this type of technology in the years to come.
Apple Inc. (NASDAQ:AAPL) is actually the smart money’s second favorite publicly traded company but hedge funds have started dumping Apple Inc. (NASDAQ:AAPL) in favor of a surprising financial stock (see which stock hedge funds are buying like crazy).
It appears that another big name magazine is getting in on the action. Capital New York is reporting that New York magazine is going to launch a subscription-based iPad app in the near future.
While there is no official launch date just yet, it is safe to say that the Apple Inc. (NASDAQ:AAPL) app will be available to the public in the near future. The article adds the following:
“A spokesman for the magazine confirmed that staff were given a “working demo” of the app earlier today.”
“There’s still no official launch date, but the spokesman said the goal was to roll it out by early April.”
Despite the fact that the app is being touted by the magazine to offer “features full interactive capabilities, distinctive features and unique design,” many are wondering if the subscription-based model is going to appeal to consumers. After all, many people are used to using their iPad as a means of accessing free information.
From one side of the industry to the next, publishers are looking for ways to beat the competition and attract new readers. Along with this, moving to a digital format appears to be the wave of the future in terms of garnering attention from advertisers.
While there is no denying the fact that this is a big move for New York magazine, especially since digital magazine sales are on the rise, the same article adds:
“While digital magazine sales doubled in the second half of 2012, they still only accounted for 2.4 percent of U.S. consumer titles’ total average circulation.”
What are your thoughts on this move by New York magazine? Will the publication’s Apple Inc. (NASDAQ:AAPL) iPad app be well received? Share your opinion in the comment section below.
Check back here for more updates on New York Magazine iPad App.
DISCLOSURE: I have no positions in AAPL or any other stocks mentioned.
For more news stories, visit these pages: