Netflix, Inc. (NFLX) News: New Feature, Subscriber Base, Google Inc (GOOG) & More

Editor’s Note: Related tickers: Netflix, Inc. (NASDAQ:NFLX), Apple Inc. (NASDAQ:AAPL), Google Inc (NASDAQ:GOOG), Time Warner Inc. (NYSE:TWX)

Netflix, Inc. (NASDAQ:NFLX)Netflix Adds Profiles to Web, iOS, 360, PS3 and Apple TV (Sys-Con)
Netflix, Inc. (NASDAQ:NFLX) officially launched its personalized profiles Thursday, rolling out the new feature to iOS devices, the Xbox 360 and the PS3 as well as the website and a number of connected devices, including the Apple Inc. (NASDAQ:AAPL) TV. The feature will allow Netflix, Inc. (NASDAQ:NFLX) subscribers to personalize a total of five profiles per account, which will each offer a separate queue and individual content recommendations. This means that parents will finally be able to separate the recommendations based on their kids’ viewing from their own. Wii users will get access to the feature in mid-August, Netflix, Inc. (NASDAQ:NFLX)’s VP of product innovation Todd Yellin told me during a phone conversation this week.

Netflix Briefly Pulled ‘Star Trek III’ Because Of Issues With Klingon And Vulcan Translations (HuffingtonPost)
How do you say “whoops” in Klingon? Netflix, Inc. (NASDAQ:NFLX) removed “Star Trek III: The Search For Spock” from its site temporarily on Tuesday morning because there were issues with the translations of Vulcan and Klingon in the movie’s subtitles, the company told The Huffington Post on Thursday. The movie returned to the site Wednesday evening. “We were able to quickly track down translations and the title is back up and available for streaming,” a Netflix, Inc. (NASDAQ:NFLX) representative emailed.

Why HBO Isn’t a Massive Netflix Threat (Fool)
Netflix, Inc. (NASDAQ:NFLX) investors have lots to be excited about. The company has grown its subscriber base to about 38 million users worldwide, it’s received 14 Emmy nominations for its original programming, and the stock is up well more than 300% in the last year alone. At this pace, it’s likely only a matter of time until Netflix, Inc. (NASDAQ:NFLX) surpasses Time Warner Inc. (NYSE:TWX)‘s 41 million domestic HBO and Cinemax subscribers. As Netflix, Inc. (NASDAQ:NFLX) continues to gain subscribers, HBO is likely to fire back, especially if Netflix, Inc. (NASDAQ:NFLX) is hurting its business. However, Fool contributor Steve Heller argues that Netflix investors shouldn’t fear the threat of HBO, because Netflix, Inc. (NASDAQ:NFLX) is creating the world’s greatest streaming platform, which is beyond the scope of HBO’s model.

Google Gets TV Right With Chromecast (Bloomberg)
Google Inc (NASDAQ:GOOG) has a long history of spaghetti-style product development: throw a lot of stuff against the wall and see what sticks. …I used two mobile devices in my tests, a Samsung (005930) Galaxy SIII and an Apple Inc. (NASDAQ:AAPL) iPhone 5, both operating over the same Wi-Fi network as the Chromecast. On each phone, a new “Cast” button appeared in the Netflix, Inc. (NASDAQ:NFLX), YouTube and, on the Galaxy, Google Inc (NASDAQ:GOOG) movie-player apps. I located what I wanted to watch — say, the Netflix, Inc. (NASDAQ:NFLX) revival of “Arrested Development” — pressed the button and the program appeared on the TV screen.