Netflix, Inc. (NFLX) News: New Announcement, Viewership Data, Apple Inc. (AAPL)’s TV & More

Editor’s Note: Related tickers: Netflix, Inc. (NASDAQ:NFLX), Apple Inc. (NASDAQ:AAPL),, Inc. (NASDAQ:AMZN), TiVo Inc. (NASDAQ:TIVO)

Netflix, Inc. (NASDAQ:NFLX)Netflix, Inc. (NFLX) Using Apple Inc. (AAPL) For Game-Changing Service Test, Not Facebook Inc (FB) (InsiderMonkey)
Apple Inc. (NASDAQ:AAPL) is still a key innovator in the tech world, and Netflix, Inc. (NASDAQ:NFLX) is obviously known as an innovator in the video space, but even you may be surprised by what you’re about to read. With only a handful of real competitors and even a smaller number of companies that truly keep Reed Hastings awake at night, Netflix, Inc. (NASDAQ:NFLX) is at the top of its respective industry, but who would’ve thought that its latest move would be with Apple Inc. (NASDAQ:AAPL) itself? This news is flying very, very low under the radar, but according to Gigaom, Netflix, Inc. (NASDAQ:NFLX)’s much-anticipated personalized profile system is using Apple Inc. (NASDAQ:AAPL) TV users as guinea pigs.

The original series House of Cards has been a coup for digital entertainment provider Netflix, Inc. (NASDAQ:NFLX) – landing the company millions of new subscribers. Is it worth the $100 million price tag? That remains to be seen – but early indications are positive. On the heels of House of Cards success, earlier this month Netflix, Inc. (NASDAQ:NFLX) released another critically acclaimed series – Orange is the New Black. Created by Jenji Kohan (of Weeds‘ fame), Orange is the New Black focuses on the plight of Piper Chapman (portrayed by Taylor Schilling), a well-to-do white girl from Connecticut who lands in a minimum security federal prison in New York after she’s busted smuggling drug money for her lover Alex Vause (portrayed by Laura Prepon).

Netflix doesn’t cannibalize TV viewing (BizJournals)
Do video streaming services like Netflix, Inc. (NASDAQ:NFLX),, Inc. (NASDAQ:AMZN) Prime and Hulu Plus contribute to cord-cutting or not? A new study from TiVo Inc. (NASDAQ:TIVO) Resarch and Analytics says no. According to TRA’s research, subscribing to Netflix, Inc. (NASDAQ:NFLX) does not cannibalize the amount of linear television watched in TiVo Inc. (NASDAQ:TIVO) households. The study found no significant difference in the amount of traditional TV viewing between Netflix, Inc. (NASDAQ:NFLX) and non-Netflix, Inc. (NASDAQ:NFLX) households, nor did either group differ from the overall TV-viewing population. Some 57 percent of respondents said they subscribe to Netflix, Inc. (NASDAQ:NFLX). Half reported that they also subscribe to, Inc. (NASDAQ:AMZN) Prime, and 18 percent subscribe to Hulu Plus. Eight percent subscribe to all three online video services.

Netflix’s Refusal to Provide Viewer Numbers Gets Worse (TheStreet)
Subsequent to asking How Many People Actually Watch Netflix, Inc. (NASDAQ:NFLX) Originals?, I have spent the past couple months talking to individuals and companies, particularly independents, who produce content and attempt to sell it to third parties. Something I have learned makes wonder — even more than usual — what Netflix, Inc. (NASDAQ:NFLX) has to hide? We know that Netflix, Inc. (NASDAQ:NFLX) does not publicly provide any type of ratings or viewership data for its original programming. But I was surprised to learn, at least from the folks I talked to, that Netflix, Inc. (NASDAQ:NFLX) refuses to provide them with viewing data also.