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Netflix, Inc. (NFLX) Milking 90s Nostalgia, Says Kate Knibbs

Netflix, Inc. (NASDAQ:NFLX) is reportedly close to signing a deal which would see the 90s show Full House get a remake initially named Fuller House. However, is this really a good thing for the television industry and the industry’s creativity?

Netflix, Inc. (NASDAQ:NFLX) may just be the very best at milking 90s nostalgia, Kate Knibbs says in an opinion piece for Gizmodo. Furthermore, the writer is of the opinion that these reboots being concocted by the entertainment streaming company may actually be bad for television’s creativity.

“Just as the film industry has gravitated towards remakes and reboots because a known quantity is always a safer bet than the unknown, this ballooning roster of resurrected shows is happening because they have built-in audiences, not because the stories are especially compelling or the creators are especially passionate,” Knibbs writes.

She notes that Netflix, Inc. (NASDAQ:NFLX), which she describes as a nostalgia vulture, has already lined up the reboots of Inspector Gadget and The Magic Schoolbus. She also demonstrates this trend going on in the wider television industry pointing out that Fox is remaking The X-Files and Showtime, Twin Peaks.

Knibbs says that once television networks have realized that Netflix, Inc. (NASDAQ:NFLX) is “essentially priming the pump for new decade of reboot material,” they too will now be very interested in popular content in the 1990s that are prime material for reboots.

This, in turn, kills creativity as networks and companies like Netflix will not be devoting a much time to thinking of new concepts for shows that may make it big.

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What is surprising is that the tactic of rebooting popular shows which already have willing audiences is financially unsound, Knibbs argues. This is because reboots often flop, she says.

Nonetheless, she does acknowledge that not all reboots will be awful. Some might actually be good. However, that does not take away from the fact that the prime motivation for making these reboots now is “lazy cash grabs” and “appeasing the fans,” she notes, and not servicing the story of the shows.

Netflix nearing a deal to reboot Full House was first revealed by The Hollywood Reporter yesterday.

Netflix, Inc. (NASDAQ:NFLX) shareholders includes Philippe Laffont’s Coatue Management which owned about 1.79 million shares in the company by the end of December.

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