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Netflix, Inc. (NFLX): Is It Destined for Greatness?

There are plenty of arguments on both bull and bear sides of the Netflix, Inc. (NASDAQ:NFLX) fence. On the bull side, we’ve got the expectation of market dominance leading to greater profitability as pretenders fall away like so many clumps of powdered sugar from a delicious donut. Mmm, donut. And on the bearish side, we’ve got the purported threat of, Inc. (NASDAQ:AMZN)‘s Prime, Coinstar, Inc. (NASDAQ:CSTR)‘s Redbox (and soon-to-be Redbox Instant), and a push of content providers into uncharted pay-as-you-go turf.

I debated Netflix’s merits with my fellow Fools Sean Williams and Travis Hoium two months ago, and we all agreed: This stock is too hot to handle. Since then, on a fairly limited time frame, we’ve been proven correct, earning 15 points so far from our underperform call on CAPS.

Little has changed since then except share prices — Netflix’s only major unexpected move (new in-house shows are starting to become a matter of course) has been integrating with Facebook Inc (NASDAQ:FB) , which promises more “social” video options. There’s not much downside to the social tie-up, but there may not be quite as much upside as some pundits claim. Netflix already has the edge on content over Amazon and Coinstar, and it’s unlikely that many people will be sticking around for more Netflixing just because they can see that their friends have just watched the latest episode of Mad Men. I can already see when my Facebook friends watch a popular show, because they’re already posting about it. Facebook might help Netflix CEO Reed Hastings share important updates with stockholders, but that’s not much of a tangible benefit in today’s instant-news environment

Netflix continues to scoop up content, but in some cases the payoff may take years to arrive. Will investors continue to bid shares higher until 2016, when a big agreement with The Walt Disney Company (NYSE:DIS) activates? Disney is undeniably a big draw, but so much could happen between now and then. Cable providers may finally bite the bullet on a la carte service. Amazon might shift its video efforts up to maximum overdrive and sign Disney up as well. Netflix’s huge spending outlay on original series might produce nothing but flops and red ink. All of this remains to be seen. Is Netflix worth $225 or $22.5 per share? Much will depend on the market’s reaction to Netflix’s next earnings report.

Putting the pieces together
Today, Netflix, Inc. (NASDAQ:NFLX) has few of the qualities that make up a great stock, but no stock is truly perfect. Digging deeper can help you uncover the answers you need to make a great buy — or to stay away from a stock that’s going nowhere.

The article Is Netflix’s Stock Destined for Greatness? originally appeared on

Fool contributor Alex Planes holds no financial position in any company mentioned here. Add him on Google+ or follow him on Twitter @TMFBiggles for more insight into markets, history, and technology.The Motley Fool recommends and owns shares of, Facebook, Netflix, and Walt Disney.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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