Netflix, Inc. (NASDAQ:NFLX) much awaited debut in Australia, and New Zealand came to pass allowing the two countries to reach a milestone in the streaming of content from it’s servers. Subscribers in the two countries can now access a cramped constrained version of the more generous US Netflix content, on devices like Apple TV.
Consumers looking for a single-stream can access standard definition content for as little as $8.99 a month; a two-stream high-definition access, on the other hand, goes for $11.99. Netflix, Inc. (NASDAQ:NFLX) will also be offering four-stream access for Ultra HD content that will go for as much as $14.99 a month. A one-month free trial offer for subscribers who sign up is also on offer.
The pricing places Netflix, Inc. (NASDAQ:NFLX) in a similar level with local peers but with the advantage of offering local content. The giant streaming network is believed to be in talks with local content owners as it looks to update its library with more local content. The company has already secured deals with local internet providers including iiNet and Optus that will allow users to access its services unmetered.
Content available in New Zealand and Australia is somehow limited compared to content available in the US. Some of the top themes missing in action include The Wolf of Wall Street, Silver linings playbook, and World War Z. Netflix, Inc. (NASDAQ:NFLX) has however affirmed that content will improve in the near future even as The Sydney Morning Herald reports that viewers in Australia and New Zealand will enjoy access to 693 shows that are not available in the U.S and Canada.
Australians have all along been accessing Netflix, Inc. (NASDAQ:NFLX) via virtual private network services that make their IP’s appear as if they are From the U.S or other countries covered by the company. Netflix is hoping that by offering incentives and a strong library of local content it will be able to deter users from accessing its services through VPN’s while also fending off competition.
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