Mulitples Valuation for Facebook Inc (FB)

I personally have been quite bullish on Facebook Inc (NASDAQ:FB) since it went below $20 earlier this year. The simple fact that the company has over 1 billion users was enough to get me excited. Given this kind of user base, all the company needs to do is figure how to best monetize these users.

While Facebook Inc (NASDAQ:FB) could always just go ahead and charge its users a minimal fee of $5 a year, it seems that for now, it has decided against this route. The company is now building strategic relationships with companies of all types and offering targeted marketing and advertising services. Since Facebook has all sorts of data on its users, this will likely be a very effective effort.

Facebook Inc (NASDAQ:FB)Considering how many pundits have come out with sell ratings on Facebook Inc (NASDAQ:FB), I decided to conduct my own analysis, utilizing a multiples valuation approach to attempt to value the firm and its stock price. To do this, I used 3 measures that I felt would be the most accurate method to value the firm: Price to Sales, Price to Cash, and Price to Book. I used the multiples of the five most similar public companies I could think of, and then I weighted them according to which company is most similar to Facebook Inc (NASDAQ:FB)’s business model. See diagram below:

FB Valuation

I feel that Google Inc (NASDAQ:GOOG) has the most similar business model, utilizing targeted advertising, with Zynga Inc (NASDAQ:ZNGA) coming in second place. Zynga offers online games and makes money from advertising as well. I consider Facebook Inc (NASDAQ:FB) to be a type of online social game. The others were just weighted at 10% each and include other online businesses, both retail and social.

Using the weighted aggregates, I then multipled these values by Facebook’s actual Sales, book value per share, and cash per share to get the following implied stock prices:

After averaging these values, I obtained an implied stock value of $24.91/share for Facebook. This is substantially higher then the $21.30 that Facebook is currently traded at.

Since the company’s lock up has now expired, many insiders that have previously been unable to sell can now sell their shares. However, considering the stock is up today on large volume, it appears that either the insiders are not selling, or that institutional investors are buying up all shares that are being sold by insiders. Either way, I take this as a strong bullish signal that Facebook might have put its bottom in and has large room to run to the upside.

Current Price Target: $24.91

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The article Mulitples Valuation for Facebook originally appeared on and is written by David Bernstein.

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