Microsoft Retail Store: As Microsoft Corporation (NASDAQ:MSFT) noted at the end of December, the company planned to open six new stores in the United States during 2013.
These stores are set to open in the following cities: San Antonio, Texas; Miami, Florida; Beachwood, Ohio; San Francisco, California; Salt Lake City, Utah; and St. Louis, Missouri.
According to another blog post from Microsoft Corporation (NASDAQ:MSFT), it appears that the expansion is going to reach even more cities this year.
Today, the store announced five more retail locations for 2013 in the following cities: Natick, Massachusetts; Honolulu, Hawaii; Portland, Oregon; Troy, Michigan; and Schaumburg, Illinois.
While some people are glad to see Microsoft Corporation (NASDAQ:MSFT) opening these new stores, others are surprised that the company is doing so at such a rapid pace.
The same blog article announcing the five newest stores added the following information:
“Our customers continue to tell us that they value our stores for connecting them to the best of Microsoft. This delights us to no end. From the newest touchscreen laptops, desktops, and tablets running Windows 8, to Windows Phones, to Xbox and Kinect consoles and accessories, to a wide array of first and third-party software titles, our goal is to introduce you to the best choice, value and service we have to offer.”
Whether or not this is a good idea remains to be seen. That being said, the company strongly stands behind this idea as it will give them an outlet for pushing its smartphones and tablets.
At this time, there are third party retailers, such as Best Buy, selling some Microsoft Corporation (NASDAQ:MSFT) devices. The problem with this is that the devices often times get lost in the shuffle amongst other products, including some from competitors. With “Microsoft only” retail stores this is never a concern.
What do you think about this decision by Microsoft Corporation (NASDAQ:MSFT)? Are you going to visit a store in the near future if given the opportunity?
Check back here for more updates on Microsoft Retail Store.
DISCLOSURE: I have no positions in any stock mentioned.
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