Monster Beverage Corporation (NASDAQ:MNST): Best Alcohol Stock in 2024?

We recently compiled a list of the 10 Best Alcohol Stocks to Buy Now. Since Monster Beverage Corporation (NASDAQ:MNST) is part of the list, we have discussed the stock in detail.

The Global Alcohol Industry:

In 2019, the global alcohol consumption, measured in liters of pure alcohol per person of 15 years of age or older, was 5.5 liters, which is a 4.7% relative decrease from 5.7 liters in 2010.  As we mentioned in our article – 20 Most Consumed Alcohols in the World – the global alcoholic beverages market size was valued at $1.62 trillion in 2021 and is projected to reach $2 trillion by 2031, with a CAGR of 2.2% during the forecast period.

The market is likely to be driven by the increasing global young-adult demographic, coupled with high disposable income and consumer demand for premium/super-premium products. Globally, beer drives the market for alcoholic beverages. Regionally, North America and Asia-Pacific are expected to dominate the market during the forecast period.

Resilience of the Beverage Alcohol Industry: 

As reported by Forbes, an analysis by Goldman Sachs has revealed that beer and spirits volumes in the American market have shown little correlation with economic growth. Their sales are more related to the general trends of alcohol consumption per capita rather than the general state of the economy. This is because beer and spirits are often seen as affordable luxuries or even staples.

Similarly, a Cambridge University study focused on business cycles and alcohol consumption across 24 countries over more than 50 years also found no symmetric reduction in beer and spirits consumption during recessions. The decreasing levels of average per capita income lead to very small changes in gross alcohol, wine, and beer consumption. In fact, the surge in unemployment during recessions could instead trigger an increase in the average alcohol intake. Moreover, it was also revealed that those who enjoy drinking tend to drink a lot more during the good times.

However, during times of economic difficulty, consumers tend to drink more at home as it is cheaper than hitting the bars. So while on-premise businesses suffer a decline in sales, liquor stores and online alcohol retailers tend to profit heavily.

Americans drank more alcohol also during the pandemic and this was reflected in the resultant imposts collected by the national kitty. Alcohol tax revenues collected by the U.S. Treasury Department rose by 8% in the fiscal year that ended on Sept. 30, 2021, compared to the previous year, and remained well above pre-pandemic levels.

Alcohol As a Lucrative Investment Asset: 

Rare whiskeys are incredible as investment vehicles. Aptly named ‘Liquid Gold’, this beloved liquor can preserve and even increase in value during economic instabilities, inflationary periods, and recessions. One simply cannot forget about the bottle of The Macallan 1926 Valerio Adami that sold in auction for $2.7 million in November 2023, or the 1975 cask of Ardbeg single malt which was acquired by a private collector in Asia in 2022 for over $20 million, more than double the amount Glenmorangie paid for the entire Ardbeg distillery and all its stock in 1997.

The Rare Whisky 101 Apex 1000 Index tracks whiskeys that are highly sought after for collection. It has gained over 383% since 2013, against 286% gains by S&P’s famous benchmark of the top 500 companies for the same period. The RW Japanese 100 Index, on the other hand, includes 100 collector’s bottles from Japan, and since 2015, the index has seen gains of more than 396%. The index includes bottles like Ichiro’s Malt ‘Card’ Ace of Spades, Ace of Diamonds, and King of Hearts, among others.

Similarly, if we enter the realm of rare wines, the Liv-ex Burgundy 150 Index tracks the ten most recently physical vintages for 15 white and red Burgundy, including six Domaine Romanée Conti labels. The index has gained over 102% over the last five years, against around 88% gains made by the broader market during the same period.

Monster Beverage Corporation (NASDAQ:MNST): Best Alcohol Stock in 2024?

Natalya Okorokova/


To collect data for this article, we scanned Insider Monkey’s database of 920 hedge funds and picked the top 10 companies operating in the alcohol sector with the highest number of hedge fund investors. When two companies had the same number of hedge funds investing in them, we ranked them by the revenue of their last financial year instead. Following are the Best Alcohol Stocks to Buy According to Hedge Funds:

2. Monster Beverage Corporation (NASDAQ:MNST)

Number of Hedge Fund Holders: 43

Monster Beverage Corporation (NASDAQ:MNST) is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, and Burn. It was announced in 2022 that the beverage giant had acquired the CANarchy Craft Brewery Collective in a deal worth $330 million. The acquisition gave Monster ownership of CANarchy’s craft breweries including Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters, and Wasatch.

The company also announced on the 31st of January 2024 that effective immediately, CANarchy Craft Brewery Collective would operate under the name Monster Brewing Company. CANarchy’s new alcohol products, The Beast Unleashed™ and Nasty Beast™ Hard Tea, now represent the majority of the California-based company’s alcohol beverage sales. This change will better align the business with Monster’s brand equity, particularly as these products are expected to continue to play an increasingly important role in CANarchy’s future activities.

The California-based company achieved record first-quarter net sales of $1.9 billion in Q1 2024, up 11.8% from the same quarter last year. Net income also jumped by 11.2% to $442 million. MNST’s growth is witnessed across all segments and geographic areas, indicating a strong demand for its products. The company also continues to be the market leader in the energy drinks category for all outlets combined in the United States in both the 13-week and 4-week periods ended April 20th, 2024. It must be remembered that Monster Energy accounts for around 92% of the company’s revenue and this all-important segment also grew by 10.7% during the first quarter. Monster Beverage Corporation also intends to seek authorization for share repurchases of up to $3 billion, shifting towards debt financing for capital structure. With a sustainable business model and an increasing demand for its products, Monster Beverage Corporation (NASDAQ:MNST) has grown revenues over the past 15 years at an impressive CAGR of 13.8%, significantly higher than S&P 500’s approximate CAGR of 5.2%

Shares of MNST were held by 43 hedge funds at the end of Q1 2024, with Broadwood Capital holding the largest stake of over 8.29 million shares valued at around $491.77 million.

Overall, MNST ranks 2nd in our list of the best alcohol stocks to buy. You can visit 10 Best Alcohol Stocks to Buy to see other alcohol stocks that are on hedge funds’ radar. While we acknowledge the potential of MNST as an investment, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns, and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than MNST but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.