The Value Investing Congress is now less than two weeks away, and some traders are betting that Monster Beverage Corp (NASDAQ:MNST) will be David Einhorn’s next short target.
Shares of the energy drink maker tumbled 6% yesterday, just on the mere chance that the billionaire hedge fund investor will present a bearish thesis on Monster Beverage Corp (NASDAQ:MNST) during the annual investing conference.
What’s the big deal?
Well, if you’ve been following Einhorn’s presentations over the past few years, you would want to avoid — initially, at least — the stock that he singles out as overvalued every year.
1). Three years ago it was The St. Joe Company (NYSE:JOE). The stock slipped 10% the day that Einhorn called out the way that the company’s massive Florida real estate holdings are being overstated on its balance sheet.
2). A year later it was Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR). The stock tumbled 10% the day that Einhorn knocked the Keurig company’s accounting practices. He also elevated fears of the K-Cup patent expirations that were a year away.
3). Last year his crosshairs were locked in on Chipotle Mexican Grill, Inc. (NYSE:CMG). A stiff valuation and intensifying competition from Taco Bell propelled his bearish argument on the burrito roller. Chipotle slipped 4% on the day.
Einhorn isn’t brief. The St. Joe Company (NYSE:JOE) presentation was 139 slides long! The negative sentiment also lingers. St. Joe shares went on to tumble another 10% the following day. Three trading sessions after roasting Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR), that stock had fallen 24%. Chipotle Mexican Grill, Inc. (NYSE:CMG) stock closed 11% lower four days after Einhorn’s knock.
The damage got even worse for The St. Joe Company (NYSE:JOE) and Green Mountain, with those shares losing 38% and 74% of their value, respectively, a year after Einhorn’s presentations.
Chipotle Mexican Grill, Inc. (NYSE:CMG) will buck the trend. We’re not a year out just yet, but the stock is trading 28% higher at the moment.
| Company | Date of Einhorn’s Presentation | Prior Close | A Year Later | Now |
|---|---|---|---|---|
| St. Joe | Oct. 13, 2010 | $24.54 | $15.30 | $19.53 |
| Green Mountain | Oct. 17, 2011 | $92.09 | $23.66 | $85.16 |
| Chipotle | Oct. 2, 2012 | $316.13 | N/A | $404.90 |
Source: Yahoo! Finance.
Is Einhorn really about to rip into Monster Beverage Corp (NASDAQ:MNST)? It wouldn’t be a surprise if he did. It has many of the same characteristics that drew him to Green Mountain and Chipotle Mexican Grill, Inc. (NYSE:CMG) as short candidates. All three are consumer-facing stocks that seem to trade at lofty earnings multiples.
Monster Beverage Corp (NASDAQ:MNST) is currently trading at 22 times next year’s projected earnings, a ratio that is roughly double its current growth rate.
The three consumer stocks also have — or at least had — looming events that could prove problematic. Green Mountain had the K-Cup patent expirations taking place 11 months after Einhorn’s presentation. Chipotle Mexican Grill, Inc. (NYSE:CMG) faced the expansion perils of saturating established markets and reawakened competition.
Monster Beverage Corp (NASDAQ:MNST)’s shot could be regulatory agencies cracking down on the consumption of energy drinks, particularly by children and teens.
Whether Monster is Einhorn’s target or not, learn from history. The first day’s dip isn’t a buying opportunity. Get back in a few days and possibly even a year later. Einhorn’s arguments move stocks in the near term, but the fundamentals haven’t proven as flawed as he may have you believe.
The article Einhorn Isn’t Always Right, You Know originally appeared on Fool.com and is written by Rick Munarriz.
Longtime Fool contributor Rick Munarriz owns shares of Green Mountain Coffee Roasters. The Motley Fool recommends Chipotle Mexican Grill, Green Mountain Coffee Roasters, and Monster Beverage. The Motley Fool owns shares of Chipotle Mexican Grill and Monster Beverage.
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