Microsoft Corporation (MSFT) Not Playing Games With Latest Product Unveil

Microsoft Corporation (NASDAQ:MSFT) has made its living in the office and in the living room. it has been hard to argue against Microsoft’s  success at becoming one of the central players in providing entertainment to many with its Xbox console. But it has been several years since the Xbox 360 was unveiled to the world and moved gaming into a whole new realm – heck, even it’s own universe.

Soon, that universe will get a new central sun. Unlike fellow tech legacy company Apple Inc. (NASDAQ:AAPL), which is notoriously secretive about its new products and even when it will launch them, Microsoft Corporation (NASDAQ:MSFT) is practically clear glass in transparency by comparison. The company announced Wednesday that it was unveiling its next-generation Xbox during a special event May 21 – a full month for media and gamers to put the date on their calendars.

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OK, so Microsoft isn’t coming right out and spoiling the event by spilling all the beans – and Microsoft says it won’t even give all the details at the event, saving the really juicy stuff for the Electronic Entertainment Expo in June.

Image: Microsoft Corporation (NASDAQ:MSFT)

What we know s far is that this unveiling, we are told in hyperbolic terms, will “mark the beginning of a new generation of games, TV and entertainment.” Besides gaming, Xbox has been used as a box tfor streaming digial content from the Internet to the TV, so what th next generation of this will be just might be worth the curiosity buzz.

But it is also pretty clear that Microsoft Corporation (NASDAQ:MSFT) is essentially reacting to its top competitor, Sony, which has teased some details about its PlayStation 4 console back in February – though we’re not sure yet when it will launch. The guess is that it will be very close to the Xbox unveiling, which would set up an interesting battle for gamers’ market share as school lets out for the summer and many gamers will likely have time on their hands to play with these new devices.

What are your thoughts? Is this the right time for Microsoft Corporation (NASDAQ:MSFT) to update its Xbox system, and what would you expect from Microsoft the rest of the year in terms of sales of this new device and what would be considered successful? Can this revive the company like Windows 8 has seemed not to? Let us know your thoughts in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.