Microsoft Corporation (MSFT), Apple Inc. (AAPL): We Pay You

A better plan
A good marketing campaign is one that convinces customers why one product is a better buy than another. But Microsoft Corporation (NASDAQ:MSFT)’s strategy as of late has been to bash the iPad in commercials and now to simply pay people not to use it. Both show Microsoft’s desperation.

The company needs a better tablet product to really compete against Apple Inc. (NASDAQ:AAPL) and its competitors. With a Surface 2 and Pro 2 announcement expected later this month, Microsoft Corporation (NASDAQ:MSFT) will have another chance to prove it can tackle tablets head-on. Microsoft investors need to see solid Surface sales from the company and a commitment to developing a cohesive operating system across the desktop, tablet, and smartphone platforms. With its tablet OS market share at just 4.5%, Microsoft may be wise to focus more on maker better products and less on marketing gimmicks.

The article Microsoft’s New Tactic: Pay People Not to Use iPads originally appeared on Fool.com.

Fool contributor Chris Neiger has no position in any stocks mentioned. The Motley Fool recommends Apple and owns shares of Apple and Microsoft. 

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