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Microsoft Corporation (MSFT) and Dropbox: The Friendly Predatory Relationship In the Mobile Sphere

Microsoft Corporation (NASDAQ:MSFT) has indulged in a predatory relationship that helps the company feed off its competitor’s success, rather than fighting and struggling in the face of competition. On Bloomberg, Ilya Fushman, who is Head of Product at Dropbox, reflected some light on how Microsoft Corporation (NASDAQ:MSFT)’s latest move to allow Dropbox users to access Office free of cost is beneficial for both companies.

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“Dropbox has about 300 million users today, 70% of them international, and a lot of them use Dropbox to get work done, so as you noted 35 billion Office documents is a lot of Office documents. So, for them what this really means is creating an awesome experience around Office and Dropbox working together so they can take these Office documents, edit them among the mobile devices, edit them on the web and today of course they can already edit them on the desktop with Dropbox […],” said Fushman.

Microsoft Corporation (NASDAQ:MSFT) and Dropbox are still competitors when it comes to providing storage services. OneDrive is the tech giant’s product that is in direct competition with Dropbox on this front. However, the tech giant made a wise decision not to let that competition get in the way of growth of its other product, namely Microsoft Office.

One might wonder what is in it for Dropbox? Is Microsoft Corporation (NASDAQ:MSFT) just planning to leech off the storage service provider? As Fushman explained, the most obvious advantage for Dropbox from this new development is the increasingly rich and enjoyable experience that its customers can benefit from. This in turn strengthens brand loyalty and also helps to bring new customers to the platform. In a way, this also shows who is the boss in the cloud storage service.

For Microsoft Corporation (NASDAQ:MSFT) this move could also prove to be another step in the right direction, as far as gaining more traction for its cloud based storage service is concerned.

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