Both Microsoft Corporation (NASDAQ:MSFT) and Google Inc (NASDAQ:GOOGL) are the ‘Big Daddies’ of the technology world and hence any gender imbalances in the field can in some way or the other related to them. On Bloomberg, Scarlet Fu reported on such a situation that has been developing in the tech world.
There is an upside to the new situation that is developing in the computer science arena. Women perusing the field should actually be more likely to get into companies like Microsoft Corporation (NASDAQ:MSFT) and Google Inc (NASDAQ:GOOGL). This is because these companies realize that since they are at the forefront of the technological race, they are always under the spotlight. Hence, they try their best to have a culture of gender equality within their companies.
“[…] Right now women are an 18% of undergraduate degrees in computer science, that is that red line, it used to be 27% back in mid 80s. You compare that with the share of women in other professions and technical fields, medicine, law, those lines all trend higher. Credit for the chart by the way goes to NPR. They cite data from a couple of different associations […],” reported Fu.
Microsoft Corporation (NASDAQ:MSFT)’s CEO, Satya Nadella, recently came under fire when his remarks at a women’s conference were construed in a different light, than in which he meant to say. He went to great extent in correcting this wrong and even carried out an investigation of sorts into Microsoft Corporation (NASDAQ:MSFT)’s working culture, to ensure the absence of gender discrimination within the company.
Fu also explained one possible way in which Microsoft Corporation (NASDAQ:MSFT) and Google Inc (NASDAQ:GOOGL) could have possibly contributed to this shift. According to her, this could be the result of marketing strategy that the two companies have employed, which seem to be more focused towards males.
“[…] One explanation might be PCs. PCs became really popular in the mid 80s and became much more mainstream in people’s homes, but they are really marketed to boys and men and people played computer games on them […],” said Fu.
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