Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Microsoft Corporation (MSFT): All In on Windows Phone

Microsoft Corporation (NASDAQ:MSFT) has been a company known for having big innovations with its news software and services usually taking its time and playing a long-term strategy in establishing success with its products. However, as the marketplace has grown, expanded and has been turning over every year, there seems to be an expectation for new devices, software or services to make an immediate impact on the market, or the new launch is considered a “failure.”

Consumers can’t usually wait. They want to get on to the next thing, not go back to something that has been established with a track record of effectiveness. Microsoft Corporation (NASDAQ:MSFT) has been able to build a successful brand through a long-term strategy. While Microsoft seems to not be the first to the party in many segments, it has managed to have some staying power and are viable several years later. But in this perceived culture of short attention spans and noting that the Windows Phone operating system has been on the market for more than a year – and the new Windows 8 OS launched last fall – is it time for Microsoft to drop its past business model and start considering alternatives to Windows Phone in order to make headway in the smartphone space?

Microsoft Corporation (MSFT)The best answer to that just might come from Microsoft Corporation (NASDAQ:MSFT) itself – in the persona of the company’s chief financial officer. “We’re very focused on continuing the success we have with PCs and taking that to tablets and phones,” said Peter Klein at a technology conference in San Francisco this week. When pressed about whether a “plan B” was in place to cover for Windows Phone, Klein said, “It’s less ‘Plan B’ than how you execute on the current plan. We aim to evolve this generation of Windows to make sure we have the right set of experiences at the right price points for all customers.”

Is Microsoft being left behind in the marketplace?