Surface Tablet Store: Microsoft Corporation (NASDAQ:MSFT)’s Surface tablet is struggling to keep up with the competition, most notably the iPad from Apple Inc. One of the main reasons for this is availability.
With Best Buy and Staples stores in the United States beginning to sell the tablet, Microsoft is hoping to narrow the sales gap between the Surface and its competition.
Although this may not sound like much, it is a big step in the right direction for a company that continues to struggle with getting devices into the hands of consumers.
Below is a snippet from the article:
Both tablets are being sold with the Touch Cover and cost the same as from Microsoft’s website. The 32GB version of the tablet is priced at £479, while the 64GB will cost £559.
Will this addition have a positive impact on Surface sales in the UK? There will not be a clear-cut answer to this question for another few weeks. That being said, the main advantage is that consumers are now able to test the tablet before making a buying decision.
In a statement for the Telegraph story, John Lewis’s head of buying for communication technology Matt Leeser said, “We are committed to offering customers the very best tablet range available and believe that the innovative Microsoft Surface [RT] is a brilliant addition to our assortment.”
If Microsoft Corporation (NASDAQ:MSFT) wants to compete with the big boys in the tablet space, they need to change their approach to distribution. It is important for the company to make its products easily accessible to the public.
The expansion into Best Buy and Staples in the United States and John Lewis in the UK is a big step in the right direction.
What are your feelings on Microsoft Corporation (NASDAQ:MSFT)’s Surface tablet? Even with its newfound retail availability, does it stand a chance in this competitive space?
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