Microsoft Corporation (NASDAQ:MSFT) has been executing an aggressive marketing campaign in an effort to roll out its new Outlook.com email service, which is designed to replace Hotmail and is supposed to be more secure than Gmail or Yahoo! Mail. At least, that the was approach to the campaign. Outlook.com was claiming that it was the free e-mail service that wasn’t involved in advertising or scanning e-mails for targeting advertisers like those other services.
In the process of rolling out Outlook, Microsoft Corporation (NASDAQ:MSFT) started making the transition of all of its Hotmail users into Outlook, and on Microsoft’s Outlook blog page, the company reported reaching a milestone of 400 million Outlook.com users – all in about six weeks’ time. The company reported that it had 60 million users by the time the service came out of preview, and it apparently had successfully migrated more than 300 Hotmail accounts over to the new service. Hotmail users did not lose their Hotmail addresses; those addresses do work in Outlook.com and will not need to be changed.
Microsoft Corporation (NASDAQ:MSFT) reported that its Outlook.com service is scaled to accommodate Facebook Inc. (NASDAQ:FB)-like numbers of 1 billion users at some point in the future. Microsoft updated and upgraded its Calendar feature and has introduced a preview of Skype calling through Outlook. A couple new features in the works are a new SMTP service to allows users to send email from another email client through Outlook, and integration with the SkyDrive cloud service is also expected to roll out in the coming weeks.
What are your thoughts about Outlook.com and the upgrades made by Microsoft Corporation (NASDAQ:MSFT)? Let us know your thoughts in the comments section below.