McDonald’s Corporation (MCD) Patents ‘McBrunch’; Burger King Worldwide Inc (BKW) is Going Black in Japan

Fast food chains McDonald’s Corporation (NYSE:MCD) and Burger King Worldwide Inc (NYSE:BKW) are looking to launch new products as reported by CNBC‘s Squwak box team, Joe Kernen  and Andrew Ross Sorkin.

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McDonald’s Corporation (NYSE:MCD) have been lately in the news regarding its abysmal sale and earnings numbers in a report that the company published yesterday. It seems like the golden arches are looking to benefit from some much needed innovation as Sorkin reports that McDonald’s Corporation (NYSE:MCD) has filed to trademark the ‘McBrunch’ term.

On the question whether the new service will be available just tomorrow,  Sorkin said that McDonald’s Corporation (NYSE:MCD)’s spokesman remarked that such speculation is highly immature. How many people would want some fries with their eggs and sausages breakfast is hard to answer right now and it is even more difficult  to gauge whether this product will redeem McDonald’s Corporation (NYSE:MCD) from the curse of dwindling sales.

Burger King Worldwide Inc (NYSE:BKW) which is one of the competitors of McDonald’s Corporation (NYSE:MCD) is not so far in the innovation race itself. In fact the fast food chain went on to release what it is calling the ‘Black Burger’ in Japan.

Kernen reported that the burger is made from black buns, black cheese and black sauce. To add the dark shade to buns and cheese, Burger King used bamboo charcoal, whereas squid ink was the main ingredient in the ketchup used for the burger. Credit should be given to Burger King Worldwide Inc (NYSE:BKW) on the count of innovation but how big of a culinary success their new product is will be decided by the Japanese.

Burger King Worldwide Inc (NYSE:BKW) too has been in the limelight lately owing to its merger talks with the Canadian fast food chain Tim Hortons Inc.  (USA) (NYSE:THI).

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