Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

McDonald’s Corporation (MCD) Can Rise Again, Says Sarah Lockyer

McDonald’s Corporation (NYSE:MCD) may be currently struggling but Sarah Lockyer believes that the fast food giant can rise from stumbling.

In an interview with CNBC, the Nation’s Restaurant News editor-in-chief reminded people that McDonald’s Corporation (NYSE:MCD) was also in a rut back in 2001 and 2002.

“I think they can [make real change]. We’ve seen it before with McDonald’s. Let’s not forget that back in 2001 and 2002 they were really struggling. And [then] they put out under their former CEO Jim Skinner what they called ‘The Plan to Win’. And then McDonald’s could do no wrong from 2008 through 2012. They can do it again,” she said.

McDonald’s Corporation (NYSE:MCD) has been struggling with stiffer competition from younger brands which are seen as offering healthier options. However, it was also pointed out that there are other players in the market who are not trying to make their menus healthy but are doing well.

Concerns about the fast food giant’s menu becoming too big have been raised more so during the most recent quarters. In its latest quarterly performance report, the company reported earnings at $1.21 billion, or $1.24 per share and a 7% year over year decline, on a top line of $6.7 billion. Adjusted earnings per share was $1.13, down 19% year over year.

The company’s CEO, Don Thompson, has stepped down, which helped the firm’s stock rally after a miserable down year.

McDonald’s, is MCD a good stock to buy, Sarah Lockyer, bull,

Part of McDonald’s Corporation (NYSE:MCD)’s problem is a brand and reputation problem, Lockyer said. A “killer switch” the company also has to make is to rollout better technology, she said, like an easy-to-use application that gets the company’s products to more people more efficiently.

Though healthier eating is taking off, Lockyer acknowledged that there is a market for affordable food that people can get fast and this is where McDonald’s should focus.

Frank Brosens’s Taconic Capital owned 525,000 McDonald’s Corporation (NYSE:MCD) shares by the end of September.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading...