LinkedIn Corp (LNKD)’s Stock: Getting Engaged With It

Facebook Inc (NASDAQ:FB) has evolved from a place where people plan events and make social connections, to a site people flock to find out what’s going on. Essentially, it’s become a personal news aggregator to find out what your friends are reading or watching, and share what you’re up to as well. Now, with the beginnings of Graph Search it’s taking on other social networks, LinkedIn Corp (NYSE:LNKD) included.

While LinkedIn doesn’t rely as heavily on ad revenues as Facebook Inc (NASDAQ:FB), it’s still striving to improve engagement to the level of Facebook’s. With the new Talent Solutions features and the acquisition of Pulse, it appears to be taking steps in the right direction. If LinkedIn can increase engagement across both consumer-facing and enterprise-facing products ought to increase revenue across all three of its revenue streams – Talent Solutions, Marketing Solutions, and premium subscriptions.

Adam Levy has no position in any stocks mentioned. The Motley Fool recommends Facebook and LinkedIn. The Motley Fool owns shares of Facebook and LinkedIn.