LinkedIn Corp (LNKD)’s Stock: Getting Engaged With It

The new Recruiter homepage is only the most recent improvement to LinkedIn’s website. Last year, the company focused on shedding its image as a place to store your resume by focusing on content that would keep users engaged and coming back every day. One of the bigger developments was the launch of the Influencers program, which provides celebrity generated content.

Last month, LinkedIn acquired Pulse, a news-reading and content recommendation app. While there are many ways the company could use the technology, the most straightforward approach would be to integrate the content recommendation engine with the LinkedIn homepage.

LinkedIn Corp (NYSE:LNKD) already has tons of data on its users interests based on their work history and their network. It can use that data and Pulse to make LinkedIn a popular news source that people come back to every day.

Pulse also has the advantage of being a mobile first company, providing LinkedIn with an added mobile presence. Peter Kafka at All Things Digital points out that LinkedIn could create an app that integrates its network with the news about new projects, job openings, and other business opportunities at specific companies. This would certainly increase mobile engagement, another focus of the company recently.

Becoming Facebook before Facebook becomes LinkedIn