Li Auto Inc. (NASDAQ:LI) Q3 2023 Earnings Call Transcript

Operator: Your next question comes from Jiong Shao with Barclays.

Jiong Shao: Big congrats on the very strong results. I mean competition has been on the top of the mind for many investors with recent launch by Huawei in auto of the sort of the larger SUVs. And that SUV is also EREV and also the DENZA, the BYD DENZA brand is launching some of the large SUVs as well. I was wondering, could you share with us your thoughts around competition around customers’ buying behavior? You talked about market share earlier. Are you seeing any impact yet on market share and on your market positioning?

Liangjun Zou: Okay. Jiong, this is James. I will take your question. So although this year, the competition in the new energy vehicles market is relatively intense, we once again achieved the impressive sales results. Our models retained strong sales momentum, and each model is a blockbuster. Until now, the delivery of all of our models, including L9, L8 and L7 also has reached — exceeded 100,000 units. And just like yesterday, our L7 has exceeded 100,000 units in less than 10 months because this product launched in March this year. And also our sales have achieved steady and continuous growth, while our share in the NEV market priced above CNY 200,000 continued to rise from 10.9% in the first quarter to 15.4% in the third quarter.

And I can give you another number like in last month, October, our market share is already more than 17%. At present, the penetration rate of the new energy vehicle market has exceeded 35% across the innovation decision gap to entering the early mass period. The concentration effect of leading auto companies will become increasingly evident, and our accumulated user base and the market share will support our further increase in delivery volumes and market share gains. I hope I answer your questions.

Operator: Your next question comes from Xu Yingbo with CITIC Securities.

Yingbo Xu: My first question is how we balance the technology advantage, especially you mentioned about the low drag coefficient and balance that between — and consumer recognition for market management, especially for blind .

Xiang Li: I’ll talk about MEGA and all of our BEV products. In terms of traditional values, including safety features and comfort, MEGA will continue to focus on families’ needs and make sure that we will be the absolute best or among the absolute best in the industry. On top of that, all of our BEV products will have 3 breakthroughs. The first one is breakthrough on charging experience. It can provide up to 500 kilometers of range with 12 minutes charging. And we will also be deploying large-scale charging stations on major highways in China. So any consumer can buy one of our BEV vehicle with total confidence about their charging experience. And secondly is a breakthrough on interior room. With our high-voltage pure electric architecture, we will be able to completely redesign vehicle architecture to make sure that the interior space of our products are always the biggest modern segment, even reaching the level of next segment up, which provides the best interior experience for family users.

And thirdly, all of our products will have a breakthrough in terms of styling and body style. All of our styling will be redefining each one of the traditional categories, whether it’s MPV, SUVs or sedans. We will be bringing design language from decades down the road and to launch our existing vehicles as they come — they are only concept vehicles, but they are actually production vehicles that will launch into the market. Through these 3 breakthroughs, we’ll be able to provide 3 very unique value to our customers. The first one is the sense of safety from charging or the experience of charging; and the second is the sense of value from very large interior space; and third is the sense of longing from very exciting styling. And all of our BEV products will be following these 3 principles.

Yingbo Xu: My second question is how we see that the EV product become more and more and more larger screens, more smart interactions and controls. How we make EV product more differentiation?