Latest on Tech: Apple Inc. (AAPL)’s Possibilities & Google Inc (GOOG), Microsoft Corporation (MSFT)’s New Interest

Apple’s iPhone Gaining Share In U.S. But Dropping In Europe And China (Forbes)
For the month of July Kantar’s Worldpanel ComTech surveys show that Apple Inc. (NASDAQ:AAPL) continued to gain share in the U.S. for the third month in a row based on a three month rolling average even though the iPhone 5 is getting long in the tooth. However it has been losing share in Europe and China. In a number of aspects it is actually surprising that Apple is gaining share in any geography since the iPhone 5 was announced in September last year and competitors have announced new devices. The key of course will be what Apple reveals at its September 10 announcement.

Google calls new Android ‘KitKat,’ pokes fun at Apple (MarketWatch)
Google Inc (NASDAQ:GOOG) has come up with a name for the next version of its Android operating system: KitKat. Yes, as in the popular chocolate candy, which is not surprising given Google’s penchant for naming Android releases – JellyBean, Ice Cream Sandwich, Éclair — after sweet treats. But Google and KitKat are having a bit of fun with this upcoming release, by poking fun at rival Apple Inc.

XBOX ONE PRE ORDERS TO INCLUDE FIFA 14 (Xbox World Australia)
Microsoft Corporation (NASDAQ:MSFT) today announced an Xbox One pre-order bundle for Australia that includes a free copy of FIFA 14. The news coincides with confirmation that November 22, 2013 will be the launch date of the Xbox One console in Australia. The FIFA 14 bundle offer will be available to all those Australians who have pre-ordered an Xbox One Day One edition console as well as any further pre-orders of the Xbox One console, while stocks last. Pre-orders for the Xbox One are unprecedented, with the Xbox One Day One Edition Console already sold out in Australia.