Jim Cramer Continues To Believe In NIKE (NKE) & Its CEO

We recently published Jim Cramer Discussed These 25 Stocks In An Important Show About AI Spending. NIKE, Inc. (NYSE:NKE) is one of the stocks Jim Cramer recently discussed.

As the conversation shifted to turnarounds, it was unsurprising that Cramer also mentioned athletic apparel firm NIKE, Inc. (NYSE:NKE). Like Gap, the firm is also in the middle of a turnaround. However, Cramer has expressed far more enthusiasm for NIKE, Inc. (NYSE:NKE)’s CEO Elliott Hill than he has for Gap’s CEO. The CNBC TV host believes that Hill has an in-depth understanding of the sports apparel industry and his athletic enthusiasm will bode well for NIKE, Inc. (NYSE:NKE). In this appearance, he admitted that while the turnaround is hard, those not holding the stock might regret it later on:

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“Look, if Elliott Hill gets that break for Nike, cause he still says that China’s a problem, that would be huge. And you’d have to own, my charitable trust owns it, I’m down four bucks on it, I’m not proud.

“I’m not depressed, because Elliott Hill, is going to turn that company around. But it turns out, that some of these turns are so hard. The Starbucks turn is incredibly hard. The Nike turn is incredibly hard. But they can happen, and when they happen, which is going to happen. . .you’re going to wish you were in, but holy cow, it’s just not now, not now.”

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Disclosure: None. This article is originally published at Insider Monkey.