Is Viant Technology (DSP) One Of The Best AI Advertising Stocks To Buy?

Viant Technology Inc. (NASDAQ:DSP), with an upside potential of 53.15%, ranks among the best AI advertising stocks to buy.

Is Viant Technology (DSP) One Of The Best AI Advertising Stocks To Buy?

Analyst coverage on Viant Technology Inc. (NASDAQ:DSP) has stayed upbeat through May, and the company followed with a fresh platform launch in June that builds on the competitive data advantage those analysts cite.

On May 12, 2026, DA Davidson raised its price target on Viant Technology Inc. (NASDAQ:DSP) to $16.50 from $16.00 and kept a “Buy” rating, citing solid first-quarter results with CexT slightly ahead of consensus. The firm said this year’s growth drivers remain intact: strong advertiser demand for CTV ads and expanding use of Viant’s AI-powered product suite.

That same day, Citizens reiterated a “Market Outperform” rating and $16.00 price target, saying Viant Technology Inc. (NASDAQ:DSP) is executing well on its enterprise pipeline and should see further share gains through 2026. The firm called its newest AI offering, Outcomes, another catalyst into 2027 as Viant pushes down market to SMB advertisers, and pointed to data assets, including Household ID, IRIS ID, and TVision data, acquired in early May, as difficult to replicate. Citizens views the risk/reward as attractive at roughly 6.4 times the 2027 estimated EBITDA.

On June 11, 2026, Viant Technology Inc. (NASDAQ:DSP) integrated those same data assets into enhanced Publisher Solutions, a centralized toolset giving publishers and advertisers shared access to monetization and supply insights. More than 20 partners, including LG Ads and TCL, joined the free rollout, anchored by SupplyIQ, a publisher dashboard built on Direct Access, Household ID, and IRIS ID data. CEO Tim Vanderhook said the goal is to be a more transparent marketplace with access to premium, signal-rich supply.

Viant Technology Inc. (NASDAQ:DSP) operates a cloud-based demand side platform for programmatic digital advertising across connected TV, streaming audio, digital out-of-home, mobile, and desktop channels.

While we acknowledge the risk and potential of DSP as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than DSP and that has 10,000% upside potential, check out our report about this cheapest AI stock.

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