Is ITRN a good stock to buy? We came across a bullish thesis on Ituran Location and Control Ltd. on InfoArb Sheets’s Substack. In this article, we will summarize the bulls’ thesis on ITRN. Ituran Location and Control Ltd.’s share was trading at $64.39 as of June 17th. ITRN’s trailing P/E was 21.14 according to Yahoo Finance.
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Ituran Location and Control Ltd., together with its subsidiaries, provides location-based telematics services and machine-to-machine telematics products in Israel and internationally. ITRN delivered a strong start to 2026, reinforcing the bullish case that the company is evolving from a traditional telematics provider into a broader connected-mobility and data platform. The company reported record quarterly revenue of $102.7 million, up 19% year-over-year, while subscription revenue, which accounted for 73% of total revenue, increased 21%, highlighting the strength and quality of its recurring revenue model.
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EBITDA grew 15% and diluted EPS rose to $0.85 from $0.73, supported by steady subscriber growth and expanding OEM relationships. The core investment thesis remains anchored in Ituran’s large and growing subscriber base, with management targeting 160,000 to 180,000 net subscriber additions in 2026 and Q1 already contributing approximately 40,000 additions, keeping the company on pace to achieve that goal. Beyond the core business, management outlined several initiatives that could drive incremental upside.
The company disclosed a deeper partnership with Stellantis through the ConnectFiat program tied to the Fiat Strada platform in South America, validating its position as a trusted OEM connectivity provider. Ituran also revealed that its Big Data business has already become commercial through a signed agreement with an Israeli transportation entity, creating a potential new revenue stream that could extend growth as mature markets such as Israel transition into cash-generating businesses.
Additional optionality comes from IturanMob, the company’s rental car technology platform targeting the largely underpenetrated U.S. rental market. Supported by a strong balance sheet, recurring cash flow, dividends, and buybacks, Ituran offers investors a combination of predictable growth, expanding platform opportunities, and multiple catalysts that could unlock additional value if newer initiatives scale successfully.
Previously, we covered a bullish thesis on Ituran Location and Control Ltd. (ITRN) by Silba in May 2025, which highlighted its dominant vehicle recovery franchise, recurring subscription model, strong presence in Israel and Latin America, and long-term EBITDA growth potential. ITRN’s stock price has appreciated by approximately 70.25% since our coverage. InfoArb Sheets shares a similar view but emphasizes OEM connectivity partnerships, Big Data monetization, and emerging mobility-platform opportunities as incremental drivers of future growth.
Ituran Location and Control Ltd. is not on our list of the 40 Most Popular Stocks Among Hedge Funds. As per our database, 19 hedge fund portfolios held ITRN at the end of the first quarter which was 16 in the previous quarter. While we acknowledge the risk and potential of ITRN as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than ITRN and that has 10,000% upside potential, check out our report about this cheapest AI stock.
Disclosure: None.
