Apple Privacy Issues: Is it Becoming More Difficult to Trust Apple in Terms of Privacy?

“Ponemon Institute’s Most Trusted Companies for Privacy Study1 is an objective study that asks consumers to name and rate organizations they believe are most committed to protecting the privacy of their personal information. This annual study tracks consumers’
rankings of organizations that collect and manage their personal information.”

“More than 100,000 adult-aged consumers were asked to name up to five companies they believe to be the most trusted for protecting the privacy of their personal information. Consumer responses were gathered over a 15-week period concluding in December 2012 and resulted in a final sample of 6,704 respondents who, on average, provided 5.4 discernible company ratings that represent 25 different industries.”

Does this mean Apple Inc. (NASDAQ:AAPL) cannot be trusted for privacy? Of course not. It simply means that the study shows other companies that have a higher trust rating at the present time.

The AppleInsider piece goes on to add the following regarding Apple’s attempt to focus on privacy:

“User privacy has long been a point of pride for Apple, and the company has gone to some lengths to protect that privacy. Last year, CEO Tim Cook reportedly “grilled” Path co-founder Dave Morin when it was revealed that the app was uploading users’ address books without their permission.”

How do you feel about Apple Inc. (NASDAQ:AAPL)’s dedication to privacy?

Check back here for more updates on Apple Privacy Issues.

DISCLOSURE: I have no positions in any stock mentioned.

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