Apple Privacy Issues: Is it Becoming More Difficult to Trust Apple in Terms of Privacy?

Apple Privacy Issues: When it comes to privacy, every company wants to be known as one of the most trusted in its industry. However, some companies simply don’t live up to expectations in this department. Unfortunately for Apple Inc. (NASDAQ:AAPL), the Cupertino-based company is not among the 20 most trusted for privacy as ranked by the Ponemon Institute’s 2012 list.

Here is a brief rundown from AppleInsider of where Apple Inc. (NASDAQ:AAPL) has ranked in the past:

“The iPhone maker, once listed in the top ten most trusted companies, fell six spots this year to land at number 21, according to the latest rankings of the 2012 Most Trusted Companies list published its this week. The annual study asked participants to name the companies they believed most trustworthy in protecting the privacy of their personal information.”

Over the years, Apple Inc. (NASDAQ:AAPL) has dealt with a continual slide in the Ponemon Institute’s rankings. In 2009, the company was near the top with an eighth place ranking. However, they slipped to 12^th in 2010 and 14^th in 2011.

If Apple is not in the top 20, you may be wondering which companies did make the list. Here is a list of the top 10: American Express, Hewlett Packard, Amazon, IBM, US Postal Service, Procter & Gamble, USAA, Nationwide, eBay, and Intuit.

For those who are interested in learning more about the study and reviewing the results, visit the official page here.

Here is the executive summary, showing how the information was compiled: