Is Google Inc (GOOG) Still Developing a Set-Top Box?

Google Inc (NASDAQ:GOOG)Last week, Google Inc (NASDAQ:GOOG) held its I/O developer conference that included a wide range of announcements. Making good on his word, Chrome and Android chief Sundar Pichai had hinted before the event that the company wouldn’t be focusing on product launches. Indeed, there wasn’t much to speak of on the hardware front, with the most notable absence being no word on a second-generation Nexus 7.

There were also rumors heading into I/O (which proved accurate) that Google Inc (NASDAQ:GOOG) would not unveil a new Nexus Q, the doomed set-top box that only streamed content from Android devices and cost three times as much as the competition. I still believe that Google must resurrect the Nexus Q eventually, but reposition it more broadly.

Well, Google Inc (NASDAQ:GOOG) may be preparing to do just that, judging by a recent FCC filing. There’s not a whole lot of detail in the filing beyond the fact that the device in the filing is intended to be a media player and has Wi-Fi connectivity. The device is a fixed base station with a power supply, ruling out the likelihood that this is a tablet of some sort.

The filing is just more evidence that Google Inc (NASDAQ:GOOG) is about to revamp the Nexus Q, and hopefully the search giant will do it properly this time. The company has little choice but to release some type of set-top box if it hopes to compete with Apple Inc. (NASDAQ:AAPL)Microsoft Corporation (NASDAQ:MSFT), and, Inc. (NASDAQ:AMZN) in the living room.

While Apple Inc. (NASDAQ:AAPL) TV remains a hobby for the Mac maker, the $99 set-top box continues to grow and add new third-party content services. Microsoft Corporation (NASDAQ:MSFT) is also rumored to be working on a similar Xbox TV device that’s more affordable than its dedicated gaming console, while investors are also expecting, Inc. (NASDAQ:AMZN) to release a “Kindle TV” device later this year.

The war for the living room will be intense, and Google Inc (NASDAQ:GOOG) needs a new Nexus Q in its arsenal.

The article Google Prepares to Resurrect the Dead originally appeared on and is written by Evan Niu, CFA.

Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends, Apple, and Google. The Motley Fool owns shares of, Apple, Google, and Microsoft.

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