Is Flutter Entertainment plc (FLUT) A Good Stock To Buy Now?

Is FLUT a good stock to buy? We came across a bullish thesis on Flutter Entertainment plc on r/ValueInvesting by LowKey-Revolution36. In this article, we will summarize the bulls’ thesis on FLUT. Flutter Entertainment plc’s share was trading at $101.83 as of June 18th. FLUT’s trailing and forward P/E were 121.78 and 13.50 respectively according to Yahoo Finance.

Flutter Entertainment plc (FLUT) is presented as a compelling opportunity within the global online sports betting and iGaming industry, with the company holding leading market positions across the United States, the United Kingdom, Italy, and Australia through brands including FanDuel, Betfair, Paddy Power, Sky Betting & Gaming, Sisal, Snai, Sportsbet, PokerStars, and Betnacional. The bullish thesis argues that Flutter combines scale, strong market share, and double-digit growth while trading at valuation multiples that appear disconnected from its long-term earnings potential.

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FanDuel remains a central asset within the portfolio and is viewed as being worth a substantial portion of Flutter’s current enterprise value on its own, supported by FOX’s option to acquire an 18% stake in FanDuel at a predetermined valuation through 2030. Beyond its core sportsbook and iGaming operations, Flutter is developing additional optionality through prediction markets, leveraging its long-standing expertise with the Betfair Exchange and new initiatives such as Betfair Predicts.

The company is also expected to benefit from the continued maturation of the U.S. online gambling market, reduced promotional intensity between dominant operators, potential legalization of iGaming in additional states, and significant share repurchases under its ongoing $5 billion buyback program. Management’s decision to establish a primary listing in the United States is viewed as positioning the company for eventual inclusion in the S&P 500 once earnings criteria are met, potentially broadening investor demand.

Looking toward 2030, the thesis projects equity value appreciation ranging from approximately 130% to 240% under conservative and consensus assumptions, while more optimistic scenarios could support share prices between $400 and $650. Despite regulatory and taxation risks, Flutter’s scale, market leadership, and cash generation are viewed as creating an attractive asymmetric risk-reward profile with substantial upside potential.

Previously, we covered a bullish thesis on DraftKings Inc. (DKNG) by LongTermValue Research in April 2025, which highlighted the company’s dominant online sports betting position, expanding legalization tailwinds, and long-term earnings growth potential. DKNG’s stock price has depreciated by approximately 20.48% since our coverage. LowKey-Revolution36 shares a similar view but emphasizes Flutter Entertainment plc’s global scale, FanDuel’s embedded value, substantial buybacks, and significantly greater long-term valuation upside.

Flutter Entertainment plc is not on our list of the 40 Most Popular Stocks Among Hedge Funds. As per our database, 57 hedge fund portfolios held FLUT at the end of the first quarter which was 79 in the previous quarter. While we acknowledge the risk and potential of FLUT as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than FLUT and that has 10,000% upside potential, check out our report about this cheapest AI stock.

Disclosure: None. 

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