Is CELH a good stock to buy? We came across a bullish thesis on Celsius Holdings, Inc. on TheValueNerd’s Substack. In this article, we will summarize the bulls’ thesis on CELH. Celsius Holdings, Inc.’s share was trading at $28.00 as of June 8th. CELH’s trailing and forward P/E were 65.12 and 18.80 respectively according to Yahoo Finance.
Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States and internationally. CELH is emerging as one of the few companies to meaningfully challenge the long-standing dominance of Monster Beverage and Red Bull in the global energy drink market.
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Unlike traditional competitors, Celsius differentiated itself by targeting a health-conscious consumer demographic with a fitness-oriented brand image, functional ingredients, and placement closer to wellness products rather than conventional energy drinks.
This differentiated positioning enabled the company to build strong momentum with younger consumers and expand rapidly across retail channels. Despite the stock declining nearly 70% from its peak near $100 to around $30, the underlying growth narrative appears intact and potentially misunderstood by the market. Over the last year, Celsius has significantly strengthened its long-term growth infrastructure through several strategic initiatives. The acquisition of Alani Nu adds one of the fastest-growing women-focused wellness and energy brands to the portfolio, broadening Celsius’ demographic reach and enhancing its brand ecosystem.
At the same time, the Rockstar distribution partnership materially improves convenience store penetration, a critical channel for energy drink consumption that Celsius historically lacked scale in accessing independently. International expansion also remains in its early stages compared to Monster’s extensive global footprint, suggesting substantial untapped runway for growth.
The company’s current investments in distribution and brand expansion are unlikely to fully materialize in near-term quarterly results, but they could drive meaningful revenue acceleration over the next several years. With the market largely discounting future growth prospects after the sharp selloff, Celsius appears positioned as a compelling long-term growth opportunity with significant upside potential if execution remains strong.
Previously, we covered a bullish thesis on Celsius Holdings, Inc. (CELH) by One-Hovercraft-1935 in May 2025, which highlighted the company’s health-focused positioning, PepsiCo-backed distribution expansion, and international growth opportunity despite temporary inventory disruptions. CELH’s stock price has depreciated by approximately 28.09% since our coverage. TheValueNerd shares a similar view but emphasizes on Celsius’ long-term distribution infrastructure, Rockstar partnership, and Alani Nu acquisition as key future growth drivers.
Celsius Holdings, Inc. is not on our list of the 40 Most Popular Stocks Among Hedge Funds. As per our database, 52 hedge fund portfolios held CELH at the end of the first quarter which was 56 in the previous quarter. While we acknowledge the risk and potential of CELH as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than CELH and that has 10,000% upside potential, check out our report about this cheapest AI stock.
Disclosure: None.
