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Is Booking Holdings Inc. (BKNG) A Good Stock To Buy?

There are several ways to beat the market, and investing in small cap stocks has historically been one of them. We like to improve the odds of beating the market further by examining what famous hedge fund operators such as Carl Icahn and George Soros think. Those hedge fund operators make billions of dollars each year by hiring the best and the brightest to do research on stocks, including small cap stocks that big brokerage houses simply don’t cover. Because of Carl Icahn and other elite funds’ exemplary historical records, we pay attention to their small cap picks. In this article, we use hedge fund filing data to analyze Booking Holdings Inc. (NASDAQ:BKNG).

Is Booking Holdings Inc. (NASDAQ:BKNG) a buy right now? Investors who are in the know are taking a bearish view. The number of long hedge fund bets dropped by 2 in recent months. Our calculations also showed that BKNG isn’t among the (30 most popular stocks among hedge funds). BKNG was in 68 hedge funds’ portfolios at the end of September. There were 70 hedge funds in our database with BKNG holdings at the end of the previous quarter.

Two years ago Tiger Global talked about Priceline in its 2016Q2 investor letter and the stock appreciated by more than 40% since then:

The company benefits from low supplier concentration given the extremely fragmented hotel market globally and its relationships with over 800,000 hotels, vacation homes and urban residences. Superior customer conversion enables the company to spend more per click in paid marketing channels, further extending its dominant market share in online accommodations globally.”

Hedge funds’ reputation as shrewd investors has been tarnished in the last decade as their hedged returns couldn’t keep up with the unhedged returns of the market indices. Our research has shown that hedge funds’ small-cap stock picks managed to the beat the market by double digits annually between 1999 and 2016, but the margin of outperformance has been declining in recent years. Nevertheless, we were still able to identify in advance a select group of hedge fund holdings that outperformed the market by 18 percentage points since May 2014 through December 3, 2018 (see the details here). We were also able to identify in advance a select group of hedge fund holdings that underperformed the market by 10 percentage points annually between 2006 and 2017. Interestingly the margin of underperformance of these stocks has been increasing in recent years. Investors who are long the market and short these stocks would have returned more than 27% annually between 2015 and 2017. We have been tracking and sharing the list of these stocks since February 2017 in our quarterly newsletter.

TIGER GLOBAL Investor Letter

Let’s take a glance at the key hedge fund action surrounding Booking Holdings Inc. (NASDAQ:BKNG).

How have hedgies been trading Booking Holdings Inc. (NASDAQ:BKNG)?

At Q3’s end, a total of 68 of the hedge funds tracked by Insider Monkey were long this stock, a change of -3% from the second quarter of 2018. The graph below displays the number of hedge funds with bullish position in BKNG over the last 13 quarters. So, let’s check out which hedge funds were among the top holders of the stock and which hedge funds were making big moves.


The largest stake in Booking Holdings Inc. (NASDAQ:BKNG) was held by Tiger Global Management LLC, which reported holding $1311.6 million worth of stock at the end of September. It was followed by Citadel Investment Group with a $980.9 million position. Other investors bullish on the company included D E Shaw, AQR Capital Management, and Soroban Capital Partners.

Seeing as Booking Holdings Inc. (NASDAQ:BKNG) has experienced bearish sentiment from the smart money, we can see that there lies a certain “tier” of funds that decided to sell off their full holdings heading into Q3. Intriguingly, Stephen Mandel’s Lone Pine Capital said goodbye to the largest position of the “upper crust” of funds tracked by Insider Monkey, totaling close to $1076.5 million in stock. John Armitage’s fund, Egerton Capital Limited, also sold off its stock, about $335.4 million worth. These transactions are interesting, as total hedge fund interest fell by 2 funds heading into Q3.

Let’s also examine hedge fund activity in other stocks similar to Booking Holdings Inc. (NASDAQ:BKNG). These stocks are Equinor ASA (NYSE:EQNR), Lowe’s Companies, Inc. (NYSE:LOW), American Express Company (NYSE:AXP), and Caterpillar Inc. (NYSE:CAT). This group of stocks’ market valuations match BKNG’s market valuation.

Ticker No of HFs with positions Total Value of HF Positions (x1000) Change in HF Position
EQNR 12 433196 3
LOW 57 4725018 1
AXP 50 18852093 3
CAT 63 4028548 11

View table here if you experience formatting issues.

As you can see these stocks had an average of 45.5 hedge funds with bullish positions and the average amount invested in these stocks was $7010 million. That figure was $6498 million in BKNG’s case. Caterpillar Inc. (NYSE:CAT) is the most popular stock in this table. On the other hand Equinor ASA (NYSE:EQNR) is the least popular one with only 12 bullish hedge fund positions. Compared to these stocks Booking Holdings Inc. (NASDAQ:BKNG) is more popular among hedge funds. Considering that hedge funds are fond of this stock in relation to its market cap peers, it may be a good idea to analyze it in detail and potentially include it in your portfolio.

Disclosure: None. This article was originally published at Insider Monkey.

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